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Best picture and smart TV for the price
No TV we've ever tested offers this much picture for this little cash, and its Roku TV operating system is our hands-down favorite. We can't declare it the value champion until we test a few more sets, but for now it rules the roost.
Best high-end TV for the money
OLED TVs are the picture quality kings, and along with the B7A, the C7 is our top pick. Yes they're 2017 models, but they're nearly as good as the C8 below, and cost a lot less.
The king of 2018 TVs, for now
In our comparison tests this TV beat the 2017 OLED TVs, but just barely. And the differences aren't worth the sky-high price. But when the C8 gets cheaper later in the year, it will likely earn the crown.
Second-best picture for the money
Aside from the TCL above, no TV offers this much picture for this little cash. Vizio's affordable M is high-performance and well-equipped, and if you want a 70-inch size (which TCL doesn't offer), it's the best value this list.
Midpriced runner-up with great style
Those Vizio and TCL TVs might be great deals with awesome image quality, but they can't hold a candle to this Sony for pure panache. And yes its image quality is just as excellent as those others, and the price is entirely reasonable.
Best TV if you have money to burn
Sony's OLED has basically the same picture quality as the 2017 LG OLEDs TV above, so the more expensive A1E only makes sense for folks who really like its styling, the Sony name, and have an extra grand or so to spend.
Best and brightest non-OLED picture
With searing light output and superb local dimming performance, the Samsung Q8F delivers awesome image quality in light and dark rooms alike, as well as potent HDR. And for videophiles afraid of OLED burn-in, it's a great choice.
Best 2018 alternative to TCL and Vizio
Take everything good we said about the Sony X900E above, add slightly better picture quality and Dolby Vision HDR, and you've got the X900F. Cheaper than the Samsung and almost as good, it's still too expensive to recommend over the X900E.
Best budget TV picture quality
We like Roku TVs better thanks to their superior conveniences, Smart TV and feature set, but if you prioritize picture over that stuff and have a tight budget, get an E. Just make sure it's at least 60 inches.
Best built-in smart TV system
Roku is our favorite platform for streaming apps like Netflix, and it's even better baked into the TV. Image quality on this 4K TCL won't blow you away, but it's perfectly fine for most, especially at this price.