Samsung TikTok app for smart TVs coming soon to the US
Most new Samsung TVs in the US will get the app but TikTok's vertical video will be most at home on the rotating Sero.
David KatzmaierEditorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
ExpertiseA 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics.Credentials
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Every TV you can buy these days is oriented for horizontal, "landscape mode" images, but numerous phone apps work best with vertical images, also known as portrait mode. One of the most popular such apps is video-sharing social network TikTok, home of pasta recipes, happy animals and election misinformation.
Every Samsung TV will get the app but two models are uniquely positioned (pun intended) to take advantage of vertical video. The Sero, launched last year in the US, is a TV whose screen can actually rotate from landscape into portrait mode and back, thanks to a built-in motor. Samsung says TikTok's video will "fit perfectly" on the TV in portrait mode. The Sero is available in one size, 43 inches, and costs a hefty $1,700 (£1,299, AU$1,549).
The The Frame, Samsung's TV designed to mimic wall art, comes in 32-inch and 43-inch sizes. It can also to be set up in portrait mode, albeit without a built-in motor. The 43-inch version is available for preorder now for $1,000 (£599, AU$1,399), while the 32-inch model will come later this year.
The rest of Samsung's TV lineup has the traditional horizontal orientation. These TVs will display TikTok videos with fill-in bars to either side, as pictured above. Judging from its UK incarnation, the Samsung TikTok app is designed for an in-home experience, organized into 12 categories and surfacing the most popular content. You won't need a TikTok account for viewing.
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Note that it's possible to watch TikTok videos on a TV today without a dedicated app, for example by mirroring a phone using Apple AirPlay, but the video will typically be displayed vertically with large black bars to either side.
The TikTok app was used as a political football during the 2020 presidential campaign as the Trump administration tried to force a sale of the company and proposed banning it from app stores. That situation has cooled down recently, however. A deal to sell the US operations of TikTok is currently on hold.
Separate from its TikTok announcement, Samsung says the Sero will soon add the ability to work with Apple's AirPlay 2 to control the rotation. Simply rotate your iPhone between portrait and landscape modes and the TV will follow suit automatically. This feature is already available on Android phones aired with the Sero.