Post-4K OLED TV: Where does picture quality go from here?

Now that there are 4K OLED televisions, can picture quality get any better? Have we achieved perfection? If so, where do we go from here? Here's a list of next steps.

Geoffrey Morrison Contributor
Geoffrey Morrison is a writer/photographer about tech and travel for CNET, The New York Times, and other web and print publications. He's also the Editor-at-Large for The Wirecutter. He has written for Sound&Vision magazine, Home Theater magazine, and was the Editor-in-Chief of Home Entertainment magazine. He is NIST and ISF trained, and has a degree in Television/Radio from Ithaca College. His bestselling novel, Undersea, and its sequel, Undersea Atrophia, are available in paperback and digitally on Amazon. He spends most of the year as a digital nomad, living and working while traveling around the world. You can follow his travels at BaldNomad.com and on his YouTube channel.
Geoffrey Morrison
6 min read

LG (Screen Image: Geoffrey Morrison)

We've been saying for a while that OLED TVs offer the best picture quality ever , with infinite contrast ratios and perfect black levels that put plasma and LCD to shame. We'd worried that 4K/Ultra HD OLED would be too expensive to bring to market, but LG did it anyway.

So now that we have 4K OLED TVs available for sale, albeit for five figures, what's next? If this marriage of contrast and resolution creates such a perfect image, is the race over? Has the picture quality Holy Grail been discovered?

That's a pretty good question, actually.

Reader Caleb Munyasya asked it like this: "Is 4K OLED the end of the road for improving our TV experience? Because realistically speaking, there must be a limit to TV quality. If we combine 4K and OLED will it truly ever get better than that?"

I've gotten similar emails over the years, a bunch around the launch of Blu-ray for example, unsure why we needed a new disc format when DVD was clearly the best we'd ever need. Caleb's question is a fair one, though. We've been saying contrast was king for years, and OLED's contrast is king.

Mix that with the excessive pixel density of 4K, which exceeds the limits of human visual acuity at standard seating distances, and it's quite an attractive combo.

So let's take a look at a few of the ways our TVs (and TV system) can improve for an even better picture. A wish list, if you will, of our picture quality dreams.


Right now we're still pretty light on the OLED front. Only LG is making a serious push. We'll hopefully see more at CES 2015, but for right now, LG is it. We want more companies, and bigger, cheaper, better TVs...you know, the usual.

Also, OLED itself isn't perfect, there can still be improvements on things like motion blur, energy efficiency and of course cost. Improve these and that would likely mean OLEDs of 2017 will look better and be cheaper than today's models, even if none of the other wishlist items below get adopted.


One of the more interesting TV technologies to emerge recently is HDR, or high dynamic range. Dolby is one of the main proponents of this, with Dolby Vision.

The idea is that the human eye is capable of seeing a far greater contrast ratio than is possible in current televisions. Dolby wants to help expand this, in both what's possible in the content, and what the TVs are capable of. Other companies are looking into similar tech.

As OLED becomes more efficient, even greater brightness is possible, meaning an even greater dynamic range. While this will make current content look even better, HDR "enabled" sources could really take advantage of it.

Check out more High dynamic range: Dolby Vision, X-tended Dynamic Range Pro and beyond.

Better color

The colors possible in the current TV system are good, but not great. There are a lot of colors we can see that can't be reproduced on television. Most TVs are now capable of creating a wider color gamut than is in the TV system, but this is merely a creation of the TV, not an accurate representation of what's in the content.

One route is the adoption of Rec 2020, an expansion of the color gamut and more. This would include redder reds, deeper yellows, true purples, green clovers, blue diamonds and purple horseshoes.

While you probably don't think of your current TV as "lacking" any colors, changing to Rec 2020 would result in a more realistic image. OLED's contrast ratio is a huge step towards better realism, but better color would have a massive effect as well. Depending on the size of the TV, perhaps even more so than an increase in resolution.

It's not as easy as just flipping a switch and getting more color though. Everything has to change in the system, starting with the cameras, the editing gear, the distribution (cable, satellite, Blu-ray, streaming, whatever), and then to your TV. It would be great if along with the change to 4K, Rec. 2020 would be adopted as well, but it seems unlikely.

Check out Ultra HD 4K and beyond: Rec. 2020 glimpses the future of TVs for more info.

Better sources

This ties in with both items above. We're at a point where many TVs are capable of better quality than what's in the source itself. This is an issue, because generally you don't want the TV creating anything that's not in the source (thinking for itself, so to speak). But with HD resolution, and the aging Rec 709 color standard, even Blu-ray isn't maxing out what's possible with today's TVs.

The upcoming 4K Blu-ray standard, expected next year, will cover some of that, but probably not all. Will BD4K have (or better yet, require) Rec 2020 or HDR? Doubtful, but we'll see.

And as usual Blu-ray is the best case scenario for picture quality. Cable, satellite and streaming rarely, if ever, show HD as good as it can look. Highly compressed video can look terrible regardless of its resolution spec.

At the recent CEDIA Expo, DVDO mentioned that they felt that good 1080p video upconverted to 4K could look better than highly compressed native 4K, even with HEVC/H.265. If you've ever watched "HD" streaming content on a big television, you can see how this could be possible. Depending on available bandwidth, the streams from the likes of Netflix and Amazon routinely look barely better than DVD...and it's nearly 2015!

Improving the sources, even if that doesn't mean HDR or 2020, would be a huge improvement to any and all TVs.

Glasses-free 3D?

3DTV was pretty much a bust. Some still use it occasionally, but most don't. Personally, I don't even go to 3D movies in the theater anymore, choosing 2D Dolby Atmos showings instead. One of the main reasons was the glasses. You may not mind them, but no one likes them.

Glasses-free 3D, also called autostereoscopic, has for years been just beyond the grasp of modern technology. A few companies, like Toshiba, showed some prototypes, but even they weren't great. The biggest issue? You had to keep your head still, and could only sit in certain places.

A true 3D image, without glasses, would be incredible. It would take quite a technological leap to get us to a product that would work in most people's homes (with no serious drawbacks).

Which brings us to...

Where's my holodeck?

Sure, wall-sized OLED screens running 12K resolution and true lifelike color would be bonkers cool. Sign me up. But it's still not a holodeck. Combine everything I've mentioned above, and you've just about got it. Is that where TV is headed? Probably. Science fiction regularly turns into science fact.

In the meantime there's the Oculus Rift , a brilliant piece of kit that finally fulfills the promise of virtual reality. It's still a thing you have to strap to your face, but it's a start.

Bottom line

The limit to a TV's picture quality is the human eye/brain, and we've got a long way to go before we're at that level. As good as today's TVs are, they're still TVs. No one is truly fooled that they're looking out a window...yet.

Think of what TVs looked like in your youth, compared to the HD and UHD OLEDs of today -- or even a great plasma or LED LCD. The difference is striking, and like all technology, improvements are accelerating logarithmically. It took about 40 years to go from color SD to HD, but only 20 to go from HD to 4K.

So whatever's next is just around the corner...

Got a question for Geoff? First, check out all the other articles he's written on topics like why all HDMI cables are the same, LED LCD vs. plasma, active versus passive 3D, and more. Still have a question? Send him an email! He won't tell you what TV to buy, but he might use your letter in a future article. You can also send him a message on Twitter @TechWriterGeoff or Google+.