Samsung is widely expected to launch a line of LCD TVs with "quantum dot" technology at CES 2015, but LG has pipped it to the post with the first official announcement.
David KatzmaierEditorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
ExpertiseA 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics.Credentials
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LG says the new TV's quantum dot technology will allow a wider color palette and improved saturation compared to standard LCD TVs. It claims an increase in "color reproduction rate" (a new one on me) of 30 percent. If that doesn't sound impressive enough, here's some technobabble ripped from the pages of Diamond Age press release:
"The technology works by harnessing nano crystals that range in size from 2 to 10 nanometers. Each dot emits a different color depending on its size. By adding a film of quantum dots in front of the LCD backlight, picture color reproduction rate and overall brightness are significantly improved."
Like other TV makers who discuss quantum dots at CES 2015 are sure to do, LG makes clear that the new technology contains no cadmium or any other toxic metals.
Watch this: What is quantum dot?
It didn't release any other details about the TV, including size(s), price, model number or shipping date.
If last year is any indication, this is not the first early announcement LG and Samsung will make far in advance of CES 2015. Stay tuned, and of course we'll have complete wall-to-wall coverage from Vegas starting the first weekend in January.