Hot on the heels of Netflix's price increase, Hulu's cheapest plan gets cheaper. As long as you're OK with ads.
David KatzmaierEditorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
ExpertiseA 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics.Credentials
Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
Hulu's $2 price drop for its cheapest plan, which offers Hulu's on-demand catalog of network and cable shows and movies as well as Hulu originals such as The Mindy Project and The Handmaid's Tale, matches the $2 price increase just instituted by Netflix on its most popular plan, the one with HD video quality and two simultaneous streams. It went up from $11 per month to $13 in the US.
One big difference between the two? Hulu's cheapest plan makes you watch ads while Netflix is entirely ad-free. To get the ad-free version of Hulu you'll have to pony up twice as much: $12 per month.
Price drops and promotions often coincide with increased subscriber counts, and like every other streaming service, Hulu is striving to catch up to the "big N." Hulu recently announced an increase of 8 million subscribers across all of its devices in 2018, bringing its total subscriber base to 25 million. That total still lags far behind Netflix, which had 137 million members worldwide at the end of September.