Do you use an Apple TV, Google Chromecast Amazon Fire TV Stick or a Roku? If so, you should know that these tools that can track your activity. Here's a step-by-step guide to turning it off.
It's easy to love streaming device. They're a great way to get to all of your favorite content from Netflix, Hulu, HBO Max and other streaming services in one convenient location. There area also plenty of great streaming devices to choose from, including ones from Apple, Roku, Google Chromecast and Amazon. That said, it's important to know that as amazing as these devices are, they do come with a downside: Their software platforms are often tracking what you watch behind the scenes.
Every major smart TV streaming platform captures your viewing data. Makers of software and hardware -- from your new streaming stick to your TV itself -- use that data to "improve" the products and services they offer, by tailoring recommendations and the ads they show you, for example. While that's potentially frustrating, ads do help keep the price down when you're buying a new streaming stick.
While we've previously covered privacy settings for the TVs themselves, for this story we checked out all of the latest software on streaming devices from Amazon, Roku, Google and Apple.
Here's what we found and what you can do about it on your respective new streaming players.
Amazon told CNET that it collects limited information about customers' use of third-party apps on Fire TV. "We collect data on the frequency and duration of use of apps on Fire TV (i.e., when a customer opens or closes an app), which helps with service and device improvements. We don't collect information about what customers watch in third-party apps on Fire TV."
Here's how you limit the amount of data Fire TV collects. All settings can be found by going to Settings, then Preferences, then Privacy Settings.
Now, your Amazon Fire TV device will not be able to track your data for marketing purposes or be able to look at the frequency and duration of your usage of downloaded apps. It will also not give you targeted advertising, but it will still have ads. For more details check out Amazon's privacy settings FAQ.
The data collected includes terms you search for, videos you watch, views and interactions with content and ads, voice and audio information when you use audio features, purchase activity, people with whom you communicate or share content, activity on third-party sites and apps that use our services.
Google says that Google Chromecast as a platform does not perform ACR or monitor what specific content users are watching.
Here's how to control data on the Google Chromecast with Google TV.
Roku says that it shares data with advertisers "including ads that you view within Roku's Channels and Third-Party Channels, as well as ads included in content that you view through your Roku TV's antenna and connected devices."
Here's what you need to do to limit or disable some of the tracking.
It also states that the company does share some information with partners that "work with Apple to provide our products and services, help Apple market to customers and sell ads on Apple's behalf to display in the App Store and Apple News and Stocks."
But unlike the others on this list, Apple always asks if you want individual apps to track your usage the first time that you use them. You can prevent each app from seeing your data by clicking no every time this pops up.
And Apple has some more privacy settings that you can change. Here's how to find them:
First, you'll have to find and click on the settings icon. Hit the General tab, then scroll down to Privacy. The Privacy menu features Location Services, Tracking, Photos, Bluetooth, HomeKit, Media and Apple Music as well as Apple TV Users.
You've now limited Apple from tracking your analytics and using your data to improve Siri or dictation.
Correction, July 15: An earlier version of this story incorrectly stated that these streaming devices track what you watch with automatic content recognition, which is software that recognizes the images on your TV. None of these four platforms uses ACR on streaming devices, although some smart TVs that run these platforms do use ACR.