77-inch OLED TVs are still at least $15,000

Want an OLED TV larger than 65 inches? Start saving.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
2 min read
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OLED TVs boast the best picture quality we've ever tested, but if you want a truly big one, it'll cost as much as a Ford Fiesta

Pricing has been announced for the biggest 2017 versions of LG and Sony's organic light-emitting diode TVs. They measure 77 inches diagonal and start at $15 grand.

That's three or four times as expensive as some of the better 75-inch LCD-based TVs available, like the Sony XBR-75X940E ($5,000) and the Vizio P75-E1 ($3,500). 

More frustrating for high-end huge-screen shoppers, the jump in price from a 65-inch OLED ($3500) to the 77-inch version is way worse than the jump from a 65-inch LCD to a bigger version.

Here are all of the 77-inch OLED TVs available now.

2017 77-inch OLED TVs

Brand ModelPriceAvailable
LG OLED77G7P$15,000Now
LG OLED77W7P "wallpaper"$20,000Now
Sony XBR-77A1E$20,000Late July

So why are 77-inch OLED TVs so expensive? I asked LG and haven't received an official response yet, but I'm guessing it has to do with a combination of economies of scale and manufacturing issues. OLED TVs have always been more difficult to manufacture than LCDs, and LG Display is still the only TV maker to do so (it sells to Sony and other brands). 

Very large TVs are also a lot less popular than "small" 55- and 65-inch sizes, so there's less impetus for a LGD to focus its limited manufacturing capacity on that size. And large screen sizes have lower "yield," meaning that they're more likely to be flawed and unusable, further driving up the cost.

Whatever the reason, if you want a TV larger than 65-inches and don't have money to burn, you'll likely be getting an LCD, not an OLED. At least this year.

The most anticipated TVs of 2017

See all photos