Best Buy's Black Friday in July Sale Will Contend With Amazon Prime Day

Amazon isn't the only place to shop till you drop next month.

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Kourtnee covers TV streaming services and home entertainment news and reviews at CNET. She previously worked as an entertainment reporter at Showbiz Cheat Sheet where she wrote about film, television, music, celebrities, and streaming platforms.
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Best Buy flash sale featuring LG TV, SWFT e-bike, Roku, MacBook Air and Apple Watch

You'll be able to check out markdowns on all types of tech items at Best Buy.


Best Buy is touting "Black Friday in July," its own summer sales event to counter Amazon's Prime Day 2023 specials this season. Customers won't have to wait until November to snag deals on electronics and other tech products, with the event running from July 10 through July 12, Best Buy said Wednesday.

Shoppers can find discounts on TVs, e-bikes, smartwatches, laptops and other items from major brands, including Samsung, Sony and Apple. Offers are available to customers who shop online, via the app or at Best Buy stores in person. Additionally, if you're enrolled in My Best Buy Plus or My Best Buy Total, you'll have access to exclusive membership deals and better discounts on certain products.

Before hitting the Black Friday in July in event, customers can also look for savings for the Fourth of July. Retailers like Best Buy, Amazon, Walmart and Target are slashing prices for the holiday.

In addition to Amazon's Prime Day, Best Buy's Black Friday in July sale will compete with Walmart Plus Week and Target Circle Week.

Keep up with CNET.com/deals and follow us at @CNETDeals on Twitter. You can also check out our CNET Deals text alerts for hand-picked deals during major sales events and install our CNET Shopping browser extension to help find the best price for your purchases.