Earlier this year when my daughter turned 13 and we asked her what she wanted to do for her birthday, the top thing on her list was for the family to play some video games together. When we do that, she said, we all end up interacting and laughing a lot more than if we watch a movie or even when we go out somewhere to celebrate. There's plenty of truth in that.
- Massive selection of games; new games each week
- The subscription cost for a year equals one console game
- Can download and play all games offline
- No ads, upsells or in-game purchases
- One subscription works for up to 6 family members
- Multiplayer modes are inconsistent and frustrating
- Biggest marquee games haven't arrived yet
So when we found out this spring that Apple was launching a new video game service, my daughter and I started following the games announcements to see if there were any that we might like to play. By the time Apple Arcade was released this fall, we found more than enough to make it worth subscribing after the one-month free trial -- even if playing together in multiplayer mode wasn't always as good as it could have been.
Of all the new services Apple launched in 2019 -- which included Apple TV Plus, Apple News Plus and the new Apple Card -- Apple Arcade is the most polished and offers the clearest value. Pay $4.99 (£4.99, AU$7.99) a month, which adds up to the same price as one console game per year, and you get access to over 100 games and a steady stream of new titles virtually every week. The fact you can play games across iPhone ($499 at Apple), iPad ($299 at Amazon), iPod Touch ($165 at Amazon), Mac and Apple TV and download them to play offline are added bonuses.
While Arcade isn't perfect and has important opportunities to improve in 2020, it's still a service that's easy to recommend -- especially at the price. It's an especially easy service to recommend for parents, since it gets kids off the merry-go-round of in-app purchases. Apple Arcade's games can also be downloaded to mobile devices to play in the car and while traveling. Plus, the catalog is curated so there's very little objectionable content. This is why Apple Arcade has been made a CNET Editors' Choice pick for 2019.
Changing the paradigm for mobile games
Before the launch of Apple Arcade, gaming on iOS devices had become a race to the bottom. Nearly all the most popular games on the App Store are either free or cost 99 cents. Most of them make money by charging for in-app purchases and add-ons, or by inserting advertisements.
As this freemium model came to dominate, it elbowed out some of the best and most creative games from indie studios and small developers. A lot of these games didn't have ads or in-app purchases and typically charged between $1.99 and $4.99. But their audiences were dwarfed by the freemium titles. The end result: A bunch of beautifully designed games that were getting overlooked because they didn't fit within the freemium model.
At the same time, parents were getting frustrated. Kids were racking up big bills from in-app purchases or were constantly asking for permission to buy tokens or add-ons for games. Alternatively, kids were getting exposed to unknown content from ads in other games. Above all, these freemium game systems were all about getting kids -- and adults -- addicted to playing these games and then continually milking them for more money via on-going purchases.
Arcade is essentially Apple's attempt at changing the environment on its platform, skewing it back toward quality titles, often at the expense of freemium games. Make no mistake, Apple makes a ton of money from taking a cut of all of those freemium microtransactions. But it's playing the long game and betting that if it can help quality games to flourish on its platform then it will attract plenty of kids, parents and casual gamers. And since mobile games and casual games are where most of the growth is in gaming, it makes sense that Apple decided to take a stronger hand in the direction of gaming in its massive ecosystem.
The Apple Arcade games catalog
Every game system rises or falls on software. One of the biggest challenges that Apple Arcade faced as it got off the ground was that most of its games were original titles from indie developers. There were few well-known game franchises or games based on movies or professional sports leagues or pop culture tie-ins to convince gamers to part with their money.
Sure, there were some exceptions such as Frogger in Toy Town, Lego Brawls and Pac-Man Party Royale, but most of the Apple Arcade games -- and the studios that made them -- were ones most people had never heard of.
To exacerbate the matter, several of the most anticipated Apple Arcade games have yet to arrive on the service, including some Apple touted in its initial marketing. Those include The Pathless (the female archer game from Annapurna Interactive that was front-and-center on a lot of Arcade promotional materials), Fantasian (from the legendary Hironobu Sakaguchi, who was featured in Apple's announcement video), Beyond a Steel Sky (sequel to a popular '90s cyberpunk graphic adventure) and Proxi (from Will Wright, creator of The Sims).
We should expect that all of these games are still coming -- Apple CEO Tim Cook recently tweeted about visiting Sakaguchi in Japan and getting a sneak peak of Fantasian. But if you're looking for flashy and well-known games before subscribing to Apple Arcade then you're likely to be disappointed.
That said, the breadth of quality games on Arcade is impressive -- even if you're just hearing about them for the first time in the minutes before your first play. There are a ton of different types of games across a lot of different genres:, , , and more. They're all easy to download from the new Arcade tab in the App Store and you can do a one-month free trial to make sure there are games you'd want to play before you start paying your monthly fee.
The bottom line is that there's more than enough good stuff to justify the price tag. Just keep in mind that most of the games and gameplay are still phone and tablet-centric, so they still play like a lot of the premium $5 iOS games from before Arcade. But, there are a few notable exceptions, like, which feels like a console game, and , which was named Apple Arcade Game of the Year and actually is a console game -- you can get it on Switch and PS4. If Arcade can attract more games like those two in the future, then it could get a lot more interesting to more types of gamers.
Where Arcade can still learn from Nintendo
The biggest caveat to Apple Arcade is its multiplayer gameplay. For a service that puts kids and families at its center, the fact that its multiplayer modes are inconsistent and confusing between different games is a disappointment and a missed opportunity.
Leading up the launch of Arcade, CNET's editors -- many of whom have a long history covering the games industry -- saw it as a threat to the hottest game system of the past couple years, the Nintendo Switch ($299 at Amazon). That's because both target family and casual gamers. For families, one of the most frustrating parts of the Switch is that in order to play multiplayer games, every Switch user needs to own their own copy of the game.
One of the best features of Apple Arcade is that one subscription gives access to up to six members of a family group. That means it has the potential to be a lot more attractive for families to game together.
Unfortunately, there's no consistent multiplayer mode across the various Apple Arcade games. Some games have you simply play on one system with multiple controllers. Others only let you play one at a time on the same device and then compare scores. Others try to use invite codes to let you join with people on their devices to play together in the same game -- but the sad state of Apple Game Center makes it difficult to connect to people and streamline that process.
It results in an experience that makes it a lot less fun than playing your friends and family at Mario Kart on Nintendo Switch -- the gold standard in multiplayer gaming.
If Apple can improve Game Center so that you can more easily make connections to family and friends as well as bring consistency to its multiplayer modes, then it could win over a lot more family gaming time.
For now, it's a terrific platform for putting a lot of games at the fingertips of individual casual gamers. There's plenty of good stuff to cycle through -- even if you've never heard of most of it. And the fact you can download a ton of games and run them on a relatively inexpensive device like the Apple iPad 10.2 -- also a CNET Editors' Choice -- makes this a great deal for a lot of people. It's limited to Apple devices, but with Apple Music now on Android and Apple Arcade on the way to becoming Apple's second most popular service, there's always the possibility that could change.