Rolls-Royce Phantom VIII is the pinnacle of luxury and comfort

The New Phantom marks the eighth generation for the iconic car.

This is the second generation in the BMW era.

The last car had a lifespan of 14 years.

The front is where the new Phantom makes the largest departure in design from its predecessor.

That front corner is pretty imposing.

You won't struggle to notice the Phantom.

There are certain places the Phantom feels at home, and the Swiss Alps lend themselves to that nicely.

The phaeton grille on the new phantom is the largest ever fitted to a Rolls-Royce.

It is not also built into the body work instead of mounted on it.

The rear has a touch of the boat tail to it. 

The swept-in lines hide some of the bulk at the rear.

The infotainment system can be fully controlled from the rear.

The 6.75l V12 can barely be heard in the cabin.

The sound system sounds especially great in the noiseless cabin. 

The possibilities of that the Gallery will bring are endless.

The embossed Spirit of Ecstasy in the door.

The optional picnic table and rear infotainment screen.

The infotainment system has been updated.

The tyres have been specially developed by Continental to be ultra quiet. 

The instruments are for the first time on a Rolls-Royce fully digital. 

The clock used to be the loudest thing in a Rolls-Royce, but now you can't even hear it. 

The single most comfortable pillow you'll ever use.

The doors can be closed for the inside at the touch of a button. 

The customer of a Rolls-Royce is now just as likely to be the driver as the passenger. 

No Roller would be complete without the Spirit of Ecstasy.

Details like the ignition switch hark back to older Rollers. 

The buttons on the door handles automatically and gently close the doors. 

The lambs will carpets feel soft enough to sleep on. 

It's like the gate to a stately home.

You can now get the starlight headliner across the whole ceiling in the new Phantom.

Twinkle twinkle little star.