In addition to launching its LG V40 ThinQ phone, LG announced the Watch W7 smartwatch. The wearable is a hybrid between a Wear OS smartwatch and a real Swiss watch.
Instead of aiming at pure fitness, the Watch W7 goes high fashion with a twist: It's a hybrid Wear OS smartwatch that combines a display and a real Swiss watch.
But because it's a hybrid device, the W7 Watch promises a longer battery life. There's a catch though -- its battery lasts long only when smartwatch features are turned off.
The mechanical watch part of the LG Watch W7, made by Swiss watch component manufacturer Soprod SA, works independently from Wear OS and basically lets the watch last for 100 days in a nonsmartwatch, basic time-telling mode.
Despite aiming for better battery life, the Watch W7 does not use Qualcomm's next-gen Snapdragon Wear 3100 chip, which aims to offer longer-life standard watch modes that last up to 30 days.
The W7 doesn't have onboard GPS and drops heart rate altogether. It only has IP68 water resistance, which is rated for 30 minutes of water immersion, but not swimming.
But Google and Qualcomm are working with high-end Swiss watch manufacturers already, and those pricey Wear OS smartwatches from Tag Heuer and Montblanc, among others, don't have any mechanical aspect at all.
We'll be reviewing the LG Watch W7 as soon as we can, and will follow up with hands-on impressions. In the meantime, for more information, read CNET's LG Watch W7 hands-on.