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So you want a smartwatch, but you don't want a tech brand name like LG or Samsung clashing with your fancy suit? Cast your eyes, then, over the TAG Heuer Connected.
The Connected's chunky, angular titanium body and thick rubber strap gives the watch a striking look I'm very keen on. It's certainly more aggressive-looking than the sleek simplicity of the Apple Watch -- in fact with a range of great-looking TAG Heuer watch faces to choose from (styled after the company's analogue watches), you might not think it's a smartwatch at all. It's a big guy, though, so those of you with more dainty wrists will want to try before you buy.
Running the same Android Wear software as the LG G Watch or Moto 360, it connects to your phone (either Android or iPhone) and shows incoming notifications, steps taken and a wide variety of other information from. There are about 8,000 apps that work with Android Wear watches now, but they all essentially function as a second screen for your phone.
You swipe through the notifications -- shown as "cards" on the screen -- using the round 1.5-inch touchscreen. It's bright and responsive, and the 360x360-pixel resolution is sufficient for reading texts (although close up you can see individual pixels). I'd like to see a higher resolution, given the high price.
Which brings me on to my final point: the price. The watch costs a whopping £1,100 in the UK, $1,500 in the US and AU$2,000 in Australia. That's a lot to pay for a watch that does the same as the Moto 360, which costs only £229 or $300 (it's not yet available in Australia).
As a sweetener though, TAG Heuer has a scheme that allows you to trade in your Connected watch after two years, pay an extra £1,000, $1,500 or AU$2,000 and swap it for a mechanical watch, exclusively reserved for those of you who bought the Connected model. It's difficult to say whether this is a good deal or not, but it does at least mean that you'll have a watch to use long after the technology inside the Connected has become obsolete.
There's nothing wrong with the Connected watch itself. It's beautifully designed and those of you who want a fashionable name on your wrist, as well as a fancy new gadget, should at least go and take a look at one in a store. There's just no escaping that massive price tag though. If you're more excited about the smart features than the fancy name, save your money and go for any of the cheaper options.