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Sony gives away free PS3 with 1080p BRAVIA

Sony Australia has announced it will give away free PLAYSTATION 3 consoles with every one of its 1080p televisions.

Ty Pendlebury Editor
Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He majored in Cinema Studies when studying at RMIT. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
Ty Pendlebury

In one of the most aggressive moves in the HD war yet, Sony Australia has announced it will give away free PlayStation 3 consoles with every one of its 1080p televisions.

Buy a 1080p Bravia between now and January and get a PS3 thrown in.

From 21 December until 21 January 2008 customers who buy one of the BRAVIA XBR, X or W series LCDs will receive a 40GB PS3 (worth $699).

With the 40-inch W series starting at AU$2,999 this would be a relatively inexpensive way to get into HD and the (admittedly still small) world of Blu-ray movies.

"Our Full HD BRAVIA range shows the phenomenal detail possible with high definition, and what better way to experience this than through the Blu-ray-enabled PS3," senior product manager for Visual at Sony Australia Graham Keogh said in a press release.

"Sony is as much about content as we are about hardware. Now, consumers will get the best of both worlds with this full high-definition combination," he said.