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Pioneer announces new plasmas; price increase

Pioneer has announced two new plasmas on the same day it's revealed that its general manager will be leaving and overall pricing will be increasing.

Ty Pendlebury Editor
Ty Pendlebury is a journalism graduate of RMIT Melbourne, and has worked at CNET since 2006. He lives in New York City where he writes about streaming and home audio.
Expertise Ty has worked for radio, print, and online publications, and has been writing about home entertainment since 2004. He majored in Cinema Studies when studying at RMIT. He is an avid record collector and streaming music enthusiast. Credentials
  • Ty was nominated for Best New Journalist at the Australian IT Journalism awards, but he has only ever won one thing. As a youth, he was awarded a free session for the photography studio at a local supermarket.
Ty Pendlebury

(Credit: Pioneer)

Pioneer has announced two new plasmas on the same day it's revealed that its general manager will be leaving and overall pricing will be increasing.

Pioneer will be bringing in two new models this January in the form of the full-HD PDP-LX509A and PDP-C509A .

The PDP-LX509A is the 50-inch counterpart to the already-released PDP-LX609A Kuro, while the PDP-C509A is part of the company's new entry-level C-series.

Pioneer says the new range is better than the last due to improvements to video processing, improved filters for enhanced contrast in bright environments, exclusive cell structure for better blacks, and a new DVB tuner developed exclusively by Pioneer.

The PDP-LX509A will retail for AU$6,499 while the PDP-C509A will be available for AU$5,499.

Correspondingly, in line with a weak Australian dollar, prices for Pioneer's range are expected to increase as per below:

  • Plasma: 10 per cent
  • Blu-ray: 10 per cent
  • DVD: 4 per cent
  • DVD recorders: 10 per cent
  • Home Theatre: 15 per cent
  • Pro DJ: 11 per cent

Meanwhile, Tim O'Leary, general manager for the home electronics group, is leaving the company from 13 February of next month to go back to the heating and cooling industry.