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On-screen Logos: DIE, DIE, DIE!

When TV channels have on-screen logos, I really feel the need to vent some serious rage in their general direction.

Ian Morris
2 min read

Never let it be said that I was the voice of reason or anything, but when TV channels have on-screen logos, I really feel the need to vent some serious rage in their general direction. This is common practice on satellite, cable and Freeview channels and it's another one of those diseases we've caught from the Americans.

In the US, it's pretty common to advertise the next show, upcoming movie, eco advice or any number of other things on-screen while you're trying to watch a TV show. Here are some stills to give you an idea what I'm on about. Sorry NBC, but from what I can see, you and Fox are the worst for this.


Don't watch the show we've paid to produce, read these dumb captions instead

Give us more of your money by going to see a movie. K thx

As advertising revenues for TV channels drop, companies are going to have to resort to more and more unusual means to get the money they need to survive. Sooner or later, the UK regulator/industry poodle Ofcom will inevitably allow in-programme product placement and in-programme banner ads. Cue distraction and annoyance.

I wish I could say that it was only the commercial companies that did this, but sadly, the BBC also feels the need to tell us what's on next while we're still watching the previous programme.

The whole thing winds me up. I hate on-screen logos, banners and other junk. Get it off my screen please, or I'll be very cross. And you won't like me when I'm angry.