Peacock, the partly free streaming service that kicked off this year as the new home to stream The Office, has 35 million signups, Comcast's NBCUniversal -- its parent company -- said Monday in a presentation for advertisers. That's up from the 33 million signups the company reported at the end of last year.
Signups, as a metric, includes both free users and paid accounts, which pay either $5 or $10 a month to unlock Peacock's full catalog. It also may include people who registered with the service earlier but have stopped using it.
NBCUniversal's entrant in the so-called streaming wars, when a flood of new video services spilled out from tech and media giants starting in late 2019. Competing with the likes of Netflix, and , is unique among the new crop of rivals in offering a free tier, which lets anyone in the US watch about two-thirds of the catalog with advertising. It also has paid memberships: You can unlock the full library of shows and movies for a price of $5 a month plus ads, and a $10-a-month upgrade makes the service mostly ad-free.was
By comparison, Disney Plus is $7 a month, rising to $8 later inMarch, and HBO Max is $15. Neither has advertising.