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Roku's New TV Sets Are Up to $400 Off Today Only at Best Buy

Deal of the day: Affordable Roku-made TVs hit record-low prices in this one-day sale.

Adam Oram Senior Editor
Adam Oram is a Senior Editor at CNET. He studied Media at Newcastle University and has been writing about technology since 2013. He previously worked as a Senior Writer at iMore, Deals Editor at Thrifter, and as an Apple Genius. His spare time is spent watching football (both kinds), playing Pokémon games, and eating vegan food.
Expertise Deals | Apple
Adam Oram
2 min read

Whether you need a TV for a guest bedroom or your living room, these early discounts make Roku's first-party TV sets even more affordable. Choose from HD and 4K options and save up to $400 -- but only for today.

We're big fans of Roku's streaming devices and TVs, with Roku's operating system built-in often feature prominently on our list of the best TVs. It's the ideal streaming system for most folks, with an easy-to-use interface and content-agnostic approach that doesn't push any one media streaming service provider over any other. Roku introduced its own TVs this year, and you can score the biggest savings yet on them today only at Best Buy, where you'll find as much as $400 off regular prices

Roku has two distinct product lines when it comes to TV sets, the Select Series and Plus Series, and each caters for slightly different needs and budgets. 

The Select Series is the more basic of the two offerings, with a mix of HD and 4K models from 24 inches up to 75 inches in size. Prices start at just $100 right now. Regardless of the resolution, you'll be using the same Roku interface for navigating and finding content to watch and each comes with a voice-enabled remote, though the 4K models include an enhanced remote that adds private listening via wired headphones and a lost remote finder. 

Go for a Roku Plus Series model from 55 to 75 inches in size and you'll enjoy a 4K resolution and a QLED panel, as well as advanced extras including Dolby Vision HDR and local dimming. Dolby Atmos-certified speakers are also on board, and a Voice Remote Pro, Roku's most advanced clicker, is included. Another neat added feature is the ability to pair Bluetooth headphones with the TV for private listening, rather than having to physically connect wired headphones to the remote. Prices start at $400 right now. 

As with all TVs and streaming sticks running Roku's OS, you'll get access to plenty of free media via the Roku Channel as well as access to any streaming services you pay for via apps for Netflix, Prime Video, Apple TV Plus, Disney Plus and many more.