If you can swing the price and want the best streamer available today, get the Apple TV 4K.
Apple TV Plus has made strides in the last year and will continue to improve in the future, perhaps as soon as October when Apple is expected to hold another event. But until it adds a catalog of familiar shows or a buzzy original (Foundation in 2021, perhaps?) it will remain a secondary streaming choice at best for most people.
While it's a step behind the Roku and less cutting-edge than the 2015 Apple box, the older Apple TV remains an excellent streaming box, especially for those invested in Apple hardware and the iTunes ecosystem.
Apple TV is a gorgeous gateway to Apple's world of movies and TV, but the absence of major apps at launch hampers its appeal in the UK.
The Apple TV is an excellent streaming video box, especially for Apple fans who will use AirPlay and the upcoming iTunes Match service, but it's missing a few key apps like Hulu Plus and Pandora.
The second-gen Apple TV is an appealing prospect, but we'd like to see a lower price tag and more UK content.
We like the simplicity of Apple TV and the attractive user interface. If Apple issued a software update to add support for more video formats and started selling hi-def content on iTunes, we'd snap it up in a flash. As it is, though, it has limited appeal to those that live exclusively in the Apple universe