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Walmart may battle Netflix, Amazon Prime Video head on

Walmartflix?

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Joan E. Solsman Former Senior Reporter
Joan E. Solsman was CNET's senior media reporter, covering the intersection of entertainment and technology. She's reported from locations spanning from Disneyland to Serbian refugee camps, and she previously wrote for Dow Jones Newswires and The Wall Street Journal. She bikes to get almost everywhere and has been doored only once.
Expertise Streaming video, film, television and music; virtual, augmented and mixed reality; deep fakes and synthetic media; content moderation and misinformation online Credentials
  • Three Folio Eddie award wins: 2018 science & technology writing (Cartoon bunnies are hacking your brain), 2021 analysis (Deepfakes' election threat isn't what you'd think) and 2022 culture article (Apple's CODA Takes You Into an Inner World of Sign)
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Joan E. Solsman
Wal-Mart Grand Opening

Walmart is reportedly considering launching a subscription video service. 

 Getty Images

First came Netflix. Next comes Disneyflix. And then comes ... Walmartflix?

Giant retailer Walmart is considering launching a subscription streaming video service to go up against Netflix and its e-commerce foe Amazon , according to a report by The Information, which cites unnamed people familiar with the matter. It could be priced at less than $8 a month, according to one of the people cited by the report, which would put its monthly rate below that of both Netflix and Amazon Prime Video -- though Walmart is also mulling over an ad-supported free service. 

Walmart already has a digital video storefront with Vudu, an online store for buying and renting digital movies and shows, but a subscription service would be a new frontier for Walmart. 

Though it's new territory for Walmart, it's well-trod ground for a slew of powerful companies. In addition to Netflix and Amazon Prime Video, both of which have more than 100 million people with access to their respective subscription video offerings, Walmart would be competing with the likes of Hulu , YouTube, AT&T, Dish and Sony , all of which are trying to lure customers to their on-demand or live video subscriptions. Even Apple and Facebook are pouring money into original video to draw more people into their ecosystems. 

Walmart said it doesn't comment on rumors and speculation. 

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