With roughly 20 million subscribers, the NBCUniversal streaming service Peacock has seen a slow rise in growth since its 2020 launch. After adding new episodes of NBC shows, Hallmark content and Days of Our Lives to the streaming platform, it's leveling up its new and original content. However, it also eliminated its free tier for new customers in January.
Peacock, though not as large as some of its rivals, looks similar to Netflix, Hulu, Disney Plus and HBO Max, with a simple tiled interface lined with famous network shows.
You'll find shows, movies, news, live sports and skit-style clips, with standouts including Poker Face, The Office and Modern Family. Peacock once offered a free tier for new subscribers, but now that option is only available for existing customers who want to downgrade their account from a paid, premium version.
That said, a premium account gives you access to more than 80,000 hours of content. That includes new films, Peacock originals, live channels and series like the Quantum Leap reboot, Real Housewives and Chicago Fire. You'll also get next-day access to new episodes of all current NBC shows and even early access to Late Night with Seth Meyers and The Tonight Show Starring Jimmy Fallon the night they air.
- Large back catalog of shows and movies
- Live news and next-day access to some NBC shows
- Live sports like WWE and the Olympics
- Full access to major shows, originals and live sports isn't free
- Few original series or newer movies
- Limited features like mobile downloads for all tiers and 4K HDR
For those who have had the free tier, there is a catch. Many marquee series only include the first two seasons with the free tier -- you'll need to upgrade to binge them all. Popular shows like Bel-Air and Yellowstone also only offer one episode on the free tier, with the rest behind the Premium paywall. And some shows, like Parks and Recreation and The Office, are only available as complete series on Premium.
Peacock's live sports offering is a strength, and most live events require a Premium subscription. It has NFL Sunday Night Football, the US Open, MLB on Sunday mornings, WWE wrestling, Premier League and more.
Whether you're willing to pay $5 to $10 a month when you already have the other major streaming services will depend on how much you want to watch content like The Office, Days of Our Lives, Yellowstone and live sports.
Read more: Peacock Adding Live NBC Local Stations to Premium Plus Plan
Streaming services compared
||Peacock||Netflix||HBO Max||Disney Plus|
|Monthly price||Premium with ads for $5, ad-free Premium Plus for $10, free option for existing subscribers||Starts at $7||$10 for basic with ads, $16 for ad-free||$8 with ads, $11 ad-free|
|Top titles||The Office, Love Island, Bel-Air, Vampire Academy, Quantum Leap||Stranger Things, Squid Game, Bridgerton, Wednesday||House of the Dragon, The White Lotus, Euphoria, DC titles||The Mandalorian, Encanto, Obi-Wan Kenobi|
|4K HDR available||Limited||Yes (on Premium plan)||Limited||Yes|
|Number of streams:||3||1 (2 for Standard, 4 on Premium)||3||4|
How many ads does Peacock have?
I tested out Peacock's ad-supported free tier and its ad-supported $5-a-month Premium tier. Peacock promises that you'll see five minutes or less of ads per hour across both ad-supported tiers.
My experience varied depending on the show and device. While watching The Hitman's Bodyguard on a Roku TV, there were six ads sprinkled throughout the film, ranging from 20 to 60 seconds each. Peacock even marks midroll ad breaks so you know when to expect them. But when it played on the iPhone app, there was a notice that we would watch 135 seconds of ads at the beginning, and none for the rest. That option would be great to have on the Apple TV too to get the ads out of the way, but unfortunately it's not (yet).
After scrolling around and watching a bunch of ads, when I went back to start The Hitman's Bodyguard again, there were no ads at all, because I had already seen 5 minutes' worth in the previous hour. It does seem like if you pop in and out of a movie or show, the ad count may reset. When I streamed the movie Nope, there was only a 2.5-minute set of ads before the movie, with no commercials during the film. And The Godfather's three-hour runtime didn't have any ad interruptions.
On episodes of Saturday Night Live, there were seven to nine ads sprinkled throughout the episode on both mobile and TV. Modern Family had three to four ad breaks within one 23-minute episode. This is about the same ad experience as watching on Hulu's $8-a-month ad-supported plan, or on regular live TV.
It's also worth mentioning that some subscribers to the most-expensive, ad-free, paid version will still see ads on "a small amount of programming, Peacock channels, live events and a few TV shows and movies," according to Peacock.
Familiar navigation (for the most part)
Peacock's homepage and Browse section is similar to those of other streaming services. There's a big carousel of "hero" tiles at the top and rows of thumbnails below, labeled Peacock Picks, Continue Watching, Peacock Originals, Featured Films and so on. Peacock now offers some 4K content, which is labeled separately from the rest of the catalog, making it easy to find. You can also seamlessly search for specific titles, but if you type in "originals," it won't spit out a list of Peacock Originals.
Note that Peacock does have a Kids page with a couple of shows like Barney and Curious George on its free tier, but its most popular shows, including Dreamworks' Dragons: Riders of Berk and The Croods: Family Tree, are only available with a paid subscription. Parents do have the option of setting a PIN-enabled parental lock to limit the age range of content displayed, but there's unfortunately no option to filter out Premium content, which may leave kids frustrated at how many shows are unavailable to them on the free version.
If you choose to downgrade from premium to the free tier, you'll notice a change in what's not available to watch. Premium shows are mixed in with free offerings, denoted by a little purple feather in the top left corner. It reminds me a bit of Amazon Prime Video, which has shows included in your subscription mixed in with those you have to pay extra for.
Browsing deep into NBC's back catalog
One of Peacock's biggest advantages is its access to NBC's strong catalog of content, as well as its sister networks and entertainment properties, including Bravo, USA Network, Syfy, Oxygen, E!, CNBC, MSNBC and Universal Pictures. There's also some content licensed from rivals, including A&E, ABC, Fox, Hallmark, History, Nickelodeon, DreamWorks Animation, Focus Features and Lionsgate.
Some of the best shows available now are Saturday Night Live, 30 Rock, and Downton Abbey, and you get all seasons of each (with the exception of 30 Rock, which is missing one season). For some series, however, you get only a recent handful of seasons or episodes, even on premium. For example, you'll only find the first season of Chucky.
The catalog is far from complete, however. Some shows you might associate with NBC, like Friends, Seinfeld and Scrubs aren't on Peacock, and don't seem to be coming any time soon. So far, the most successful Peacock originals have been the Poker Face, Fresh Prince prequel drama, Bel-Air, The Best Man: The Final Chapters and Bravo reality shows including The Real Housewives of Miami. None have garnered quite the same buzz as other streaming platforms' originals, such as Obi-Wan Kenobi on Disney Plus or HBO Max exclusive Peacemaker.
In the Movies category, you'll find hundreds of titles, organized by genre, franchise, or what's new in theaters. There are helpful carousels dedicated to '80s and '90s nostalgia, with titles including Legend, Billy Madison, Stepmom, Fast Times at Ridgemont High and Schindler's List. And there are Peacock Originals such as Psych 3: This Is Gus.
However, Peacock's big-name movies don't always stick around for long. Jurassic World Dominion and Minions: The Rise of Gru left Peacock in January 2023, for example. Others that have come and gone include the Harry Potter movies, Do the Right Thing and Phantom Thread. But, you can check Peacock to see when a given title is leaving a platform.
Peacock helpfully displays Rotten Tomatoes ratings, both showing the critics' score and the audience score. Movie thumbnails may include a red-tomato, "fresh" rating but don't display a score if the movie is rated "rotten." You can see the score for any movie with a Rotten Tomatoes rating, alongside the audience score, after selecting it. The platform has boasted some immediate streaming rights for theatrical releases, including Jennifer Lopez's Marry Me, Halloween Kills and 2022's Firestarter. In October 2022, Halloween Ends had a same-day premiere on Peacock.
'Channels' mixes live TV and on-demand
From Browse, you can navigate to the Channels section of the app, which is another hodgepodge of free content. Channels looks kind of like a cable box grid guide, but instead of various networks and cable channels, you get themed channels around Peacock's programming. These include NBC News Now, Best of WWE and Dateline 24/7. In addition to more recent programming, some channels focus on older content, from Fallon Tonight, which shows old episodes of The Tonight Show, to SNL Vault, Classic TV, and the Bob Ross Channel. There is also Spanish-language content from Telemundo.
The biggest appeal to Channels for many will likely be its live sports and news programs, which offer a decent selection of live NBC programming. These include NBC News Now, Sky News, NBC channels for major cities like New York and Los Angeles, and NBC Sports. You'll also find NBC's new 24-hour version of the Today Show, called Today All Day, though that includes repackaged Today segments and more lifestyle programming than straight news. However, unlike live TV streaming platforms such as YouTube TV or Hulu with Live TV, there's no option to record programming to a DVR.
Still MIA: Mobile downloads for all
While there's not too much to complain about in the free tier, the premium offerings still lack consistent features that competitors like Netflix and Hulu already have. Mobile downloads are still limited to Premium Plus subscribers, the service's most expensive tier.
Should you get Peacock?
If you like NBC and its sister networks, why not try it out? If the ads bug you, you can upgrade, and if you want to pay less, you can find deals depending on your internet, phone or cable provider. Some cable customers can get it for free.
Will Peacock make it onto your daily streaming routine, alongside Netflix and Hulu? Probably not, at least in the short term. If you don't mind watching a few ads, it's a fun place to explore older movies and a big mix of TV shows, and keep up with current NBC shows, reality TV, news and some live sports in one spot -- especially if you're already a cord-cutter and looking to expand your options.