Roku Premiere doles out 4K HDR streaming for just $40

There's also a new $50 Premiere Plus, and Google Assistant and Spotify support are coming, too.

David Katzmaier Editorial Director -- Personal Tech
David reviews TVs and leads the Personal Tech team at CNET, covering mobile, software, computing, streaming and home entertainment. We provide helpful, expert reviews, advice and videos on what gadget or service to buy and how to get the most out of it.
Expertise A 20-year CNET veteran, David has been reviewing TVs since the days of CRT, rear-projection and plasma. Prior to CNET he worked at Sound & Vision magazine and eTown.com. He is known to two people on Twitter as the Cormac McCarthy of consumer electronics. Credentials
  • Although still awaiting his Oscar for Best Picture Reviewer, David does hold certifications from the Imaging Science Foundation and the National Institutes of Standards and Technology on display calibration and evaluation.
David Katzmaier
3 min read

With the tiny Roku Premiere, the price of 4K streaming just fell again.

Sarah Tew/CNET

By now you're probably aware of Roku . It's a company that creates streaming video players -- you know, little devices that play Netflix and YouTube on your TV -- as well as an operating system for Smart TVs .

We like Roku streamers and TVs a lot here at CNET. Most are cheap and good.

Now the company has two new streaming players -- the sub-$50 Roku Premiere and Roku Premiere Plus. And if history is any indication, we'll like them even more. That's because they seem just good as existing players, and they're cheaper than ever. And to sweeten the pot, Roku is adding voice control support for Google Assistant (you'll need to add an Assistant-capable device to your network) and re-introducing Spotify, too.

Watch this: Roku's new streamers start at $40 for 4K HDR

The $40 Roku Premiere is now the cheapest streaming device on the market that can stream 4K HDR video. This finger-sized mini-box is barely big enough for the (included) HDMI cable, yet can output the highest-quality video from Netflix, Amazon , YouTube, Vudu and others, provided you have a 4K HDR TV and, in the case of Netflix, the most expensive subscription tier.


That power button on top of the Roku Premiere Plus remote, and volume keys on the side, control your TV.

Sarah Tew/CNET

The other new player, the $50 Premiere Plus, seems worth another $10 to me. That's because it adds an enhanced remote with a mic for voice searches and commands, and it doesn't need line-of-sight to the player, so you can stash the Plus out of sight -- there's even a sticker included so you can paste it on the back of the TV. The best part of the enhanced remote, however, is the keys that allow it to turn your TV on and off, and control volume.

Which Roku to buy (2018 edition)

I was surprised when Roku told me it will continue to sell all five of its original 2017 players at their current prices too, from the $30 Express through the $100 Ultra. Aside from a new set of JBL headphones on the Ultra -- Roku says they're a $30 value -- they're unchanged from last year. That makes seven total "current" Roku players .


Yep, there are now seven Rokus to choose from.

Sarah Tew/CNET

All current Roku players

Name PriceFirst releasedForm factorStreaming qualityVoice remote
Express $302017Mini boxHDNo
Express Plus $402017Mini boxHDNo
Premiere $402018Mini box4K HDRNo
Streaming Stick $502017StickHDYes
Premiere Plus $502018Mini box4K HDRYes
Streaming Stick Plus $702017Stick4K HDRYes
Ultra $1002017Bigger box4K HDRYes

So which is my favorite now? I'll review the new ones before I form my final opinion, but on paper I like the Premiere Plus best. It has every feature of my 2017 favorite, the Roku Streaming Stick Plus -- the exception is the Stick's Wi-Fi enhancing antenna, which in my tests didn't make much difference -- for $20 less. The only wrinkle is that, just like the older Express Plus, the Premiere Plus isn't available from any store except Walmart.

And in case you're experiencing Roku deja-vuku, you're not alone. The company used the exact same Premiere and Premiere Plus names in 2016 to apply to a pair of 4K streaming boxes. They were bigger then, but largely similar to the tiny 2018 versions.

The Roku Premiere is available for preorder now, the Premiere Plus will come exclusively to Walmart in October.

Roku's new players do 4K cheaper than ever

See all photos

Roku will also start selling its previously announced Roku TV Wireless Speakers this November for $200. They ship with a pair of remotes: a conventional Roku clicker and a new voice-enabled Touch Remote. The latter is designed to sit on a table or shelf, rather than be held in the hand, and allows you to control the TV's volume, power and some other functions via voice or buttons from across the house. It works with any Roku device and will be sold separately for $30 at the same time the speakers ship.


The Roku TV Wireless speakers come with two remotes.

Sarah Tew/CNET

Read more: Roku streamers and TVs will work with Google Assistant devices

And: Spotify coming back to Roku, adding Spotify Connect