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Watching live TV can be hard, Amazon wants to make it easier

Your Fire TV guide is getting some new live programming features. Alexa will take you straight to live TV.

Anne Dujmovic Senior Editor / News
Anne Dujmovic is a senior editor at CNET. She can trace her start in tech journalism back to the San Jose Mercury News during the dot-com boom and bust. Her areas of focus include the climate crisis, democracy and inclusive language. She believes in the power of great journalism and art, and the magic of tardigrades.
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Anne Dujmovic

Don't worry, Jared. New features are coming to Amazon's Fire TV guide. 


Maybe it's too much effort to grab the remote and click over to HBO  and scroll through what's on. 

So  Amazon wants to help.

Owners of  Fire TV streaming devices can discover live programming on a new row called On Now that displays on their home page. The feature, however, is limited to a handful of subscription channels: HBO, Showtime, Starz and Cinemax. 

And there's a catch. As Amazon points out, you have to subscribe to those services via Amazon Channels, a Prime benefit. (Editors' note: Showtime is a part of CBS, which also owns CNET.) 

Amazon said Tuesday that it will add more channels "in the near future."

A new Channel Guide also lets you leap ahead to find out what's playing in the future. And if you know you want to watch HBO after all, you can ask Amazon's digital voice assistant to take you there by saying "Alexa, watch HBO," for example.

Just think, someday you'll ask Alexa to take you to HBO and you'll find new episodes of "Game of Thrones" again.