Why are YOU here? Understanding all the supercars at SEMA

If you're wondering why random companies bring supercars to SEMA, the answer is easy -- because it gets people to pay attention.

When you're vying for eyes for the products you're selling, anything helps, especially supercars.

For example, this Porsche 918 Spyder and the two cars before it are all here to help pimp paint protection.

This Lamborghini Huracan is here to help pimp AccuAir's air suspension management system.

It's very clearly aired all the way down right now.

Goodness gracious, I hope the owner doesn't accidentally move the wheel before airing it up. It would tear the fender straight off!

Here's a Ferrari F12, also helping market paint protection.

And here's another Lamborghini, this time a Gallardo, trying to sell you some paint protection.

Same goes for this Lotus.

This is a Mitsuoka Orochi. It's helping sell LED headlights. It's easily one of the rarest and weirdest cars here.

The supercars that aren't selling paint protection are helping hawk various aftermarket wheel designs.

This McLaren was in the DUB booth. Yes, there's a DUB booth.

This is the only Maserati Gran Turismo I've seen with a Liberty Walk body kit. I dig it.

Why is there a LaFerrari here? Who cares! I'm just happy it's here.

Too bad the company hosting the LaFerrari couldn't provide better angles for photographers.

This McLaren P1 has one of the craziest supercar paint jobs I've ever seen.

There's so much flake in the paint, it almost looks dirty.

This Ferrari 458 is, uh, somethin'.

It looks much better in white.