If you're wondering why random companies bring supercars to SEMA, the answer is easy -- because it gets people to pay attention.

Caption by / Photo by Andrew Krok/Roadshow

When you're vying for eyes for the products you're selling, anything helps, especially supercars.

Caption by / Photo by Andrew Krok/Roadshow

For example, this Porsche 918 Spyder and the two cars before it are all here to help pimp paint protection.

Caption by / Photo by Andrew Krok/Roadshow

This Lamborghini Huracan is here to help pimp AccuAir's air suspension management system.

Caption by / Photo by Andrew Krok/Roadshow

It's very clearly aired all the way down right now.

Caption by / Photo by Andrew Krok/Roadshow

Goodness gracious, I hope the owner doesn't accidentally move the wheel before airing it up. It would tear the fender straight off!

Caption by / Photo by Andrew Krok/Roadshow

Here's a Ferrari F12, also helping market paint protection.

Caption by / Photo by Andrew Krok/Roadshow

And here's another Lamborghini, this time a Gallardo, trying to sell you some paint protection.

Caption by / Photo by Andrew Krok/Roadshow

Same goes for this Lotus.

Caption by / Photo by Andrew Krok/Roadshow

This is a Mitsuoka Orochi. It's helping sell LED headlights. It's easily one of the rarest and weirdest cars here.

Caption by / Photo by Andrew Krok/Roadshow

The supercars that aren't selling paint protection are helping hawk various aftermarket wheel designs.

Caption by / Photo by Andrew Krok/Roadshow

This McLaren was in the DUB booth. Yes, there's a DUB booth.

Caption by / Photo by Andrew Krok/Roadshow

This is the only Maserati Gran Turismo I've seen with a Liberty Walk body kit. I dig it.

Caption by / Photo by Andrew Krok/Roadshow

Why is there a LaFerrari here? Who cares! I'm just happy it's here.

Caption by / Photo by Andrew Krok/Roadshow

Too bad the company hosting the LaFerrari couldn't provide better angles for photographers.

Caption by / Photo by Andrew Krok/Roadshow

This McLaren P1 has one of the craziest supercar paint jobs I've ever seen.

Caption by / Photo by Andrew Krok/Roadshow

There's so much flake in the paint, it almost looks dirty.

Caption by / Photo by Andrew Krok/Roadshow

This Ferrari 458 is, uh, somethin'.

Caption by / Photo by Andrew Krok/Roadshow

It looks much better in white.

Caption by / Photo by Andrew Krok/Roadshow
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