If you're wondering why random companies bring supercars to SEMA, the answer is easy -- because it gets people to pay attention.

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When you're vying for eyes for the products you're selling, anything helps, especially supercars.

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For example, this Porsche 918 Spyder and the two cars before it are all here to help pimp paint protection.

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This Lamborghini Huracan is here to help pimp AccuAir's air suspension management system.

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It's very clearly aired all the way down right now.

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Goodness gracious, I hope the owner doesn't accidentally move the wheel before airing it up. It would tear the fender straight off!

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Here's a Ferrari F12, also helping market paint protection.

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And here's another Lamborghini, this time a Gallardo, trying to sell you some paint protection.

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Same goes for this Lotus.

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This is a Mitsuoka Orochi. It's helping sell LED headlights. It's easily one of the rarest and weirdest cars here.

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The supercars that aren't selling paint protection are helping hawk various aftermarket wheel designs.

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This McLaren was in the DUB booth. Yes, there's a DUB booth.

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This is the only Maserati Gran Turismo I've seen with a Liberty Walk body kit. I dig it.

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Why is there a LaFerrari here? Who cares! I'm just happy it's here.

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Too bad the company hosting the LaFerrari couldn't provide better angles for photographers.

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This McLaren P1 has one of the craziest supercar paint jobs I've ever seen.

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There's so much flake in the paint, it almost looks dirty.

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This Ferrari 458 is, uh, somethin'.

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It looks much better in white.

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