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Volkswagen is up to some pretty exciting things of late, but this one-off Fenderised Beetle has us bewitched.
The previous Beetle loved women and was, in turn, loved by them. It's fair to say that men felt differently.
To help chase that other 50 per cent, VW added an extra level of butch to the new car.
Let's say we were unconvinced until we happened upon this Fender-branded one-off version hiding off to the left of VW's main stage in Tokyo.
We're not usually a fan of wood-style trim in cars, but this sunburst insert looks pretty darn sweet.
A 400W 10-channel amplifier lies at the heart of the sound system. There's also a subwoofer to boot. Geddit?
In addition to door-mounted speakers, the Fender boasts two sets of tweeters — one set in the doors and another beside the rear-seat passengers.
Since the Frankfurt Motor Show, VW has ditched the RNS510 entertainment and nav system in favour of an iPhone-controlled system.
Orange stitching and a leather-coated roof are some of the car's other embellishments.
To help show-goers experience the Beetle Fender, VW helpfully supplied this little immersion pod.
Want a bit of suited-up rock? Well, there are three full screens of it.
We love the orange strip light, but the dial's missing an 11.
Derek Fung travelled to the Tokyo Motor Show as a guest of Toyota.
Want to see the future of car technology?
Brian Cooley found it for you at CES 2017 in Las Vegas and the North American International Auto Show in Detroit.