To illustrate its theme of "Past, Present and Extreme," Toyota brought matched sets of classic, current and custom versions of some of its vehicles.
The extreme version of the Prius is the custom Prius G.
The "G" is short for "1 g," which is the lateral acceleration that Toyota claims this racing Prius is almost capable of. It actually pulled .99 g during skidpad testing.
The cabin has been outfitted with a safety cage and a racing bucket seat and harness.
The suspension has been overhauled with Tein Street Flex coilovers.
Eighteen-inch forged Rays TE37SL wheels are wrapped in grippy Toyo R888 tires. The fit is reversed staggered with wider 265mm wide rubber up front and 235mm wide tires out back.
The Prius already boasts an aerodynamic profile, but a Kuhl Racing body kit completes the racing look.
A visual highlight of the Prius' upgrades is this ducktail wing.
Toyota claims that the standard Prius is one of the best-handling cars in its lineup and that the Prius G boasts grip that would rival a Corvette.
Toyota's sports car history is represented by this 2oooGT. Only 351 were ever built.
On the extreme end is this Toyota Motorsport GmbH GT86 CS-Cup race car, built for a one-make racing series in Germany.
SEMA 2016 is the first American appearance of the 86 CS-Cup car.
Based on the Toyota 86 -- formerly known in the States as the Scion FR-S -- the CS-Cup car features a stripped interior and racing safety equipment.
This example was built by Toyota Motorsports in Germany and air-shipped to Las Vegas for the show.
Out back is a massive downforce generating wing but, for the most part, the race car's bodywork is close to stock.
The spec-racer rides on OZ Racing 17-inch wheels shod in Pirelli tires.
Pickup trucks date back further in Toyota's history than you may think; as illustrated by this 1966 Toyota Stout.
The extreme modern descendant of the Stout is this Tacoma TRD Pro race truck.
Toyota plans to compete in the MINT 400 with this very Tacoma.
The drivers who'll be tackling the "Great American Off-Road Race" haven't been announced.
The truck features plenty of auxiliary lighting and off-road racing equipment.
Aside from the accessories, Toyota claims this TRD Pro is fairly close to the stock trim level you can buy at your local dealership.
The cabin features a floating tablet for navigation and race monitoring.
All four of the seating positions have been replaced with racing buckets with harnesses.
The bed is filled with all of the equipment needed for the rigors of desert racing.
There's a full-size spare tire, a racing jack, auxiliary cooling and an ever important fire extinguisher.
The exhaust exits high above the bed to prevent it from being damaged when jumping over dunes.
Possibly the coolest car in the booth is this 1961 FJ25 Land Cruiser.
In 1961, this was what you got for dashboard tech.
The FJ Land Cruiser was an impressive off-road vehicle of its time, but the automaker took its modern interpretation in a different direction.
With a top track speed of 220 mph, the Land Speed Cruiser is simply aimed at being the world's fastest SUV.
The automaker's 5.7-liter V-8 is stroked to 6.2 liters of displacement before being force-fed air by a twin-turbocharger system. Output is stated at "more than 2,000 horsepower." What?!
The stock dashboard's wood trim looks a bit out of place in this gutted interior.
All seating has been removed save a single racing bucket.
Throughout the cabin, a safety cage keeps the driver safe at high speed and keeps the chassis stiff.
The Xtreme Corolla must have named in the '90s, but it's based on the modern 2017 Corolla sedan.
For SEMA, the sedan has been converted to a coupe and loses its B-pillars in the process.
Not only did the name fall right out of the '90s, so did the Xtreme Corolla's style. The body is slathered in an eye-grabbing, tw0-tone color scheme.
I'm not sure what wheels Toyota's customizers chose for the Xtreme Corolla because they painted right over the center caps. What is this, amateur hour?!
The Xtreme Corolla features red race-inspired buckets, but this is no race car as evidenced by the huge subwoofers where the rear seats should be.
A ducktail style spoiler hangs off of the Xtreme Corolla's rear extremity.
The dual center exhaust tips have been powder coated to match the theme. The engine is said to be turbocharged, but details are surprisingly lacking. Let's just call this a style over substance kind of custom.
The last class to get the classic to extreme treatment is the minivan. Toyota started with the 1983 Toyota Van LE Minivan, which paved the way for the modern Sienna.
The Extreme Sienna -- interesting, this one gets a more reasonable spelling of "extreme" -- features a gorgeous blue and gold color scheme.
An air suspension settles the body over a set of gold Litespeed Racing wheels. Peek behind them to find red TRD brakes.
Up front, the cabin gets a little more luxurious with white leather.
The rear seating area is where the real customizer magic happens. A hardwood floor and reclining seats make the minivan feel like a private jet for passengers.
Separating the fore from the aft cabin is this divider that features a large color screen.
Color-matched exhaust tips and a maybe-too-aggro-f0r-a-minivan body kit complete the Extreme treatment.