LOS ANGELES -- Following its debut at the Frankfurt auto show in September, Toyota brings the C-HR concept to the Los Angeles auto show under the Scion badge.

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Despite an outlandish design, the C-HR concept presages a compact SUV for Toyota. However, the concept's appearance under the Scion badge in Los Angeles indicates a different sales strategy for the U.S.

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C-HR stands for 'compact' and 'high ride', somewhat minimal descriptors for this concept.

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The concept's design cues appear on current Toyota models, such as the lower air intake with the side vents.

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As a compact SUV, a model based on the C-HR would combine cargo utility in a small footprint vehicle.

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Typical for a concept, the wheels are oversized.

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Narrow casings could indicate LED headlights in a future production car, quickly becoming a standard in the industry.

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The C-HR is built on Toyota's New Global Architecture, a new platform also used for the Prius, which will likely underpin the majority of Toyota's new cars.

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Fenders are a bit extreme on this concept, and would seem unlikely to make it to production.

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Loopy taillights are also a feature unlikely to make it to production.

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Side mirrors are kept small, which would help aerodynamics.

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The heavily raked rear window would seem to minimize rear cargo capacity.

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The sides of the taillights show an interesting pattern.

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The C-HR concept takes off in a different direction than current Toyota styling, with more rounded sides.

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It is possible a production car based on this concept could retain some of its extreme features, competing with the likes of the Nissan Juke.

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