Now this is a truck.

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If the Power Wagon's chunky grille looks familiar, that's because it's been borrowed from the Ram 1500 Rebel.

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Hope you like gas-powered V-8s, because that's the only available engine in the Power Wagon.

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Ram continues to raise the bar in both tailgate badge size and straightforwardness.

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No one behind this truck will fail to figure out what it is.

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Unless you can't read. In that case, you might still need to ask someone what this is.

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Its off-road wheel and tire combination look aggressive standing still.

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You don't have to get the Power Wagon throwback vinyl on the side, but you've got to admit, it's kind of cool.

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"What trim level is this again?"

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Bright freaking red is a perfect color for this truck.

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You'd think Ram was really excited about this truck or something.

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You can almost fit a Smart ForTwo in the Power Wagon's suspension gap. (Not really, please don't try.)

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If the Power Wagon's chunky grille looks familiar, that's because it's been borrowed from the Ram 1500 Rebel.

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The Power Wagon starts off as a Ram 2500 Heavy Duty 4x4 Crew Cab.

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From there, Ram equips it with all manner of unique off-road accessories, including a 12,000 pound winch and a suspension with a 2-inch lift.

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The Power Wagon will tow 10,030 pounds and haul 1,510 pounds.

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Don't worry -- the graphics are optional.

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Buyers can pick up a Power Wagon in several different colors -- white, red, silver, blue, granite or black.

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The 12,000-pound Warn winch gives you 125 feet of line, but it's pretty well hidden beneath that big front bumper.

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The truck carries some very strong axles courtesy of American Axle Manufacturing, measuring 9.25 inches up front and 11.5 inches out back.

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Both axles include locking differentials.

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The front axle can be disconnected in certain conditions to provide a fuel-economy benefit of a whopping 1 mpg.

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Along with the 2-inch lift, the Power Wagon's suspension includes upgraded Bilstein shocks, new control arms and different spring rates.

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Ram's also including its trick Articulink system, which adds to axle articulation when off-roading.

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Chunky, 33-inch off-road tires will help you get over obstacles without gashing your wheels to hell and back.

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"What kind of truck is this again? Oh, right."

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You can have the Power Wagon however you like it, provided you like only crew cabs.

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Fabric seats are standard, but buyers can opt for leather if they want.

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Standard interior tech includes an 8.4-inch Uconnect touchscreen infotainment system and a 7-inch multipurpose display that rests between the gauges.

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More badges!

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Even more badges -- on the seats this time!

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The Power Wagon offers just one engine -- a 6.4-liter Hemi V-8 with 410 horsepower and 429 pound-feet of torque.

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No need to worry about clearance -- you've got 14.3 inches between you and the ground, 2.3 inches more than the standard Ram 2500.

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Articulation won't be a problem with the Power Wagon's equipment loadout.

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For the number-chasers among us, the truck sports a 33.6-degree approach angle, a 26.2-degree departure angle and a 23.5-degree breakover.

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Whether or not you like trucks, you've got to admit -- the Power Wagon is a perfect name for something like this.

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