Pagani developed some of the first all-composite-material cars.
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Pagani was born in Argentina but moved to Italy to join the car industry.
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Pagani came to Italy equipped with a letter of recommendation from legendary F1 driver, Fangio.
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Pagani's first car, the Zonda, was unveiled in 1999.
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Pagani describes his cars as "art, emotion, and technology."
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Not only are the cars made here, they are shipped back for servicing and repairs all in the same workshop.
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Pagani only makes a very small volume of cars for a very select clientele.
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You can get your Huayra in pretty much any colour you want.
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Huayras are some of the most exclusive cars on the planet.
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The Huayra was first unveiled at the 2011 Geneva auto show.
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A focus on lightweight materials is key to all Paganis.
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The interior of every Pagani has as much effort put in as the exterior.
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Luggage room is at a premium in the Huayra.
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Your custom luggage can be made to match the interior leather.
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And that is room for an umbrella.
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The sound system in the Huayra is described as a personal concert.
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Behind the seats there's room for a suit bag.
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Every detail on a Pagani feels premium.
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The engine is custom-made by AMG.
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The bi-turbo V12 sounds phenomenal.
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The quad exhausts are a Pagani trademark.
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The anodisation colour can be chosen by the customer.
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Pagani has two facilities, walking distance from each other.
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This is an autoclave, where parts of the car are baked.
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Gifts to Pagani from customers are dotted around the factory.
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This was the colour used on Lewis Hamilton's Zonda.
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Display cases with individual parts show how every component on a Pagani is a work of art.
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Pagani prides itself on how its cars are handcrafted to perfection.
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Leather and metal, in harmony in every Pagani.
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All of the carboninium is applied by careful hands.
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Horacio's signature on the side of a Huayra.
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No robots in this factory, just old-fashioned tool drawers.
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We saw several Huayras and Zondas either being built or repaired.
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No workshop is complete without a smutty calender.
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The Pagani factory is about as far removed from a production assembly line as it's possible to get.
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Instead of the constant drone of machinery, the Pagani factory is a calm and composed space.
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When you spend as much on a car as a Huayra, you expect everyone to take time in its production.
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Twenty years ago it would have seemed crazy to imagine that a company could come out of nowhere to put its name among those of Ferrari and Lamborghini.
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Yet, as soon as the Zonda shot to fame, the name Pagani was shot into the conscience of car fans everywhere.
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It's hard to imagine the hypercar landscape without Pagani now.
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In a time where others are exploring hybrid hypercars, Pagani is sticking to good, old-fashioned petrol-only engines.
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A Zonda Revolution will get you round the 'Ring in well under 7 minutes if you know what you're doing. As little as 6.5 if you're a pro.
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Soon these will be sat on by a very lucky person.
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The centre rev counter is a nice touch on this Zonda wheel.
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That's the first Huayra ever delivered to a customer, in for a service.
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This single piece of aluminium will become the instrument cluster in a Huayra.
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Carbon fibre tubs are everywhere you turn in the factory.
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No matter how badly damaged your Pagani is, the factory can fix it.
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That's a pretty cool plate, right there.
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This is in the new factory.
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The new factory will be roughly five times the size of the old one.
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A naked Huayra nose.
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If you're going to go very fast, you need to be able to stop.
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Why do people choose to have their cars painted?
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A Zonda Revolution awaits final inspection, ready for delivery.
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Patriotism is alive and well.
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Cleanliness to rival McLaren?
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Is it just us, or does this look like a spaceship?
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There are worse sights to greet you at the beginning of a workday.
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You wouldn't really get sick of working here, would you?
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Finishing touches are painstakingly put on a Huayra interior.
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AMG's engines have always sat in Pagani cars.
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Just...yes.
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There's always time for a coffee -- which is very nice at the Pagani factory.
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Each car receives special attention.
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Not your average spares shelf.
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How does it manage to look cool even without any wheels?
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This is the bare bones of a Huayra.
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Big tyres are big.
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The Pagani factory uniform is pretty great.
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Basking shark or Pagani?
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Making sure everything lines up...
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That's a lotta horses, right there.
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Popping the finishing touches on.
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Creating a Pagani is not a quick process.
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There's too much awesome going on right now.
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The contents of those shelves go into making something brilliant.
