What's in a name?
You're probably not the only one who thinks that Mi.To is an odd name for a car; it's a contraction of Milan, the city of its design, and Torino (Turin), the city in which it will be produced. When Alfa initially announced its intention to build a Mini, it referred to it as "Junior". Then it launched a naming competition on the Internet, with "Furiosa" winning out. Alfa didn't like that name -- Italian speakers will know why -- so it's gone with Mi.To instead.
Think small, dream big — part II
With its ovoid headlights and look-alike alloy wheels, Alfa's designers want MiTo owners to think that they're behind the wheel of the desirable, expensive and achingly beautiful 8C Competizione coupe (on the right).