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Streaming video company LeEco shows off a self-driving concept car

LeEco isn't exactly a name in the automotive world, but this Chinese company is finding new venues for its streaming video services in phones, TVs and the LeSee Pro, a new concept car.

Wayne Cunningham
Wayne Cunningham reviews cars and writes about automotive technology for CNET's Roadshow. Prior to the automotive beat, he covered spyware, Web building technologies, and computer hardware. He began covering technology and the Web in 1994 as an editor of The Net magazine.
Wayne Cunningham
LeEco LeSee Pro concept car
1 of 19 James Martin/CNET

Chinese company LeEco, a large video streaming service, made its North American launch with phones, televisions, a smart bicycle and a concept car, the LeSee Pro.

LeEco LeSee Pro concept car
2 of 19 James Martin/CNET

The LeSee Pro is intended to have an electric drivetrain and self-driving capabilities, and can also signal pedestrians with graphics on its front end.

LeEco LeSee Pro concept car
3 of 19 James Martin/CNET

Typical with concept cars, there isn't much information about the LeSee Pro. The See part of the name stands for Super Electric Ecosystem.

LeEco LeSee Pro concept car
4 of 19 James Martin/CNET

LED headlights make sense for an electric car, as they put minimal power drain on the batteries.

LeEco LeSee Pro concept car
5 of 19 James Martin/CNET

LeEco offers no speed, range or power specs for the LeSee Pro, merely asserting its electric drivetrain.

LeEco LeSee Pro concept car
6 of 19 James Martin/CNET

What's most intriguing about the LeSee Pro is that it comes from a company with a primary business far from automotive.

LeEco LeSee Pro concept car
7 of 19 James Martin/CNET

The car has typical sedan seating, with four doors on the sides. However, there is no evidence of door handles.

LeEco LeSee Pro concept car
8 of 19 James Martin/CNET

The design looks as good as many concept cars offered by major automakers.

LeEco LeSee Pro concept car
9 of 19 James Martin/CNET

Two front bucket seats are complemented by a kind of lounge seat in the rear.

LeEco LeSee Pro concept car
10 of 19 James Martin/CNET

The steering wheel would retract when the car enters its self-driving mode.

LeEco LeSee Pro concept car
11 of 19 James Martin/CNET

A screen on the dashboard was shown streaming video in a promotional film, which obviously would not be allowed for a production vehicle.

LeEco LeSee Pro concept car
12 of 19 James Martin/CNET

Rear seat passengers would be able to view LeEco's streaming video content.

LeEco LeSee Pro concept car
13 of 19 James Martin/CNET

The rear seat shows an intriguing layered design, although in this concept it is just hard plastics.

LeEco LeSee Pro concept car
14 of 19 James Martin/CNET

This venting might help the car's aerodynamics, letting air pressure out of the front wheel, unless it's just cosmetic.

LeEco LeSee Pro concept car
15 of 19 James Martin/CNET

Cameras replace traditional side mirrors, a common concept car trope.

LeEco LeSee Pro concept car
16 of 19 James Martin/CNET

Lei Ding, vice chairman of LeEco, said of the LeSee Pro that it is "Not only a car, it's an ecosystem for future mobility."

LeEco LeSee Pro concept car
17 of 19 James Martin/CNET

A pod on top of the LeSee Pro would likely hold laser sensors so it can see its environment, and enable self-driving.

LeEco LeSee Pro concept car
18 of 19 James Martin/CNET

With the LeEco content ecosystem, content would move seamlessly between car, phone and television.

LeEco LeSee Pro concept car
19 of 19 James Martin/CNET

Although LeEco is very bullish on its concept car, it would take a major investment to put it into production.

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