Chinese company LeEco, a large video streaming service, made its North American launch with phones, televisions, a smart bicycle and a concept car, the LeSee Pro.

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The LeSee Pro is intended to have an electric drivetrain and self-driving capabilities, and can also signal pedestrians with graphics on its front end.

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Typical with concept cars, there isn't much information about the LeSee Pro. The See part of the name stands for Super Electric Ecosystem.

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LED headlights make sense for an electric car, as they put minimal power drain on the batteries.

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LeEco offers no speed, range or power specs for the LeSee Pro, merely asserting its electric drivetrain.

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What's most intriguing about the LeSee Pro is that it comes from a company with a primary business far from automotive.

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The car has typical sedan seating, with four doors on the sides. However, there is no evidence of door handles.

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The design looks as good as many concept cars offered by major automakers.

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Two front bucket seats are complemented by a kind of lounge seat in the rear.

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The steering wheel would retract when the car enters its self-driving mode.

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A screen on the dashboard was shown streaming video in a promotional film, which obviously would not be allowed for a production vehicle.

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Rear seat passengers would be able to view LeEco's streaming video content.

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The rear seat shows an intriguing layered design, although in this concept it is just hard plastics.

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This venting might help the car's aerodynamics, letting air pressure out of the front wheel, unless it's just cosmetic.

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Cameras replace traditional side mirrors, a common concept car trope.

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Lei Ding, vice chairman of LeEco, said of the LeSee Pro that it is "Not only a car, it's an ecosystem for future mobility."

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A pod on top of the LeSee Pro would likely hold laser sensors so it can see its environment, and enable self-driving.

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With the LeEco content ecosystem, content would move seamlessly between car, phone and television.

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Although LeEco is very bullish on its concept car, it would take a major investment to put it into production.

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