This is the all-new Land Rover Discovery Sport.
Smaller than a regular Discovery.
Though Land Rover says it'll do pretty much everything its bigger brother will.
It has the usual Land Rover off-road cred.
So it'll be able to tackle mud, ruts, snow, sand, rocks...you name it.
It has a wading depth of 600mm, too.
So if you find yourself a bit lost, down a muddy path and faced with a shallow(ish) river you'll be able to cross it.
The Discovery Sport is for people who want something a little more rugged than, say, an Evoque.
Something more used to nasty terrain than mall car parks.
However, Land Rover knows that most of the time the Discovery Sport will spend is on the road, so it promises top-notch handling.
If you've lots of children, you can spec 5+2 seating, too. So your whole brood can travel with you.
That many people will probably come with lots of gadgets, too.
Handily, you can spec six USB ports as well. No iPhone will go uncharged, no text unsent.
There'll be a number of engines on offer at launch.
But in 2015 (in the UK at least), the eD4 will come out.
It promises to be super frugal and will apparently emit 119g/km CO2.
It'll also come with six-speed manual or nine-speed automatic transmissions.
And Autonomous Emergency Braking. Which sounds pretty jazzy.
Cars under the "Discovery" name are all about adventure.
So don't get one of these if your ideal weekend involves staying indoors and watching cat videos on the Internet.
The Discovery Sport's interior is pretty cool, too.
There's a new 8-inch touchscreen to house all the infotainment gubbins.
There's the seven seats in action. Looks roomy.
It's not a bad looking car, either.
The Discovery Sport's designer, Gerry McGovern said, "Our challenge has been to combine premium design with exceptional versatility; the two attributes must work in harmony.”
He continued, “I’m proud to say we’ve achieved that; Discovery Sport’s dynamic design will resonate on an emotional level with consumers, and this vehicle is more versatile than any other premium compact SUV on the market.”
To celebrate its launch, Land Rover is sending a Discovery Sport fan and three friends into SPACE.
Not to the ISS or anything dangerous, but on a Virgin Galactic flight.
That's pretty cool...
A new rear set up optimises the Discovery Sport for any occasion.
Be it slinking around town...
...or schlepping up the motorway with a car full of children staring at their iPhones.
The details on the Discovery Sport are pretty cool.
It looks every inch the modern Land Rover.
It's not too fussy, but not bland either.