The Kia Futuron concept car is a guiding light for future Kia design.
It's a coupe-like SUV concept with an electric powertrain and self-driving capability.
While this won't be a production vehicle, things like the lighting elements will likely be seen on future cars from the company.
That new grille, specifically, should make up the new face of Kia soon.
Perhaps we'll see the interior on the Futuron also influence upcoming Kias.