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Jaguar Land Rover's Virtual Eye Pod is pretty creepy

It's creepy, but it's all for a good cause.

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Andrew Krok
Jaguar Land Rover Virtual Eye Pod
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Jaguar Land Rover has slapped some weird quasi-googly eyes on a self-driving pod.    

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In traditional Brit-humor fashion, it's called the Virtual Eye Pod. 

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As a pedestrian waits to cross a fake road, the pod rolls up and its "eyes" focus on the pedestrian.   

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Researchers then gauge the trust level in the pedestrian that the pod will let the human cross without issue.     

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It's all part of a larger study meant to investigate the interactions between self-driving vehicles and pedestrians, and whether or not replicating human behavior in the vehicles will help foster that trust.    

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Jaguar Land Rover says that, based on prior studies, nearly two-thirds of pedestrians and cyclists said they would feel less safe sharing the road with a self-driving vehicle.   

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There is something very unnerving about a vehicle with eyes on it.     

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I hope this never leaves the laboratory.

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