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Hyundai SEMA Showcar preview (photos)

Hyundai's new flagship Equus get's the DUB Edition treatment and a selection of Genesis coupes and sedans get modded for the SEMA Show.

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Antuan Goodwin
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Hyundai Equus by DUB

At last year's SEMA Show, the Genesis Sedan was the top of the Hyundai food chain, but this year the flagship Equus is top dog.
This DUB Edition Hyundai Equus gets the requisite custom paint job and 24-inch TIS wheels, but we're most excited about the audio enhancements. It all starts with the factory Lexicon audio system but builds with a custom trunk enclosure filled with Infiniti Kappa Series speakers and KAPPA ONE mono and KAPPA FOUR four-channel amplifiers.
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Hyundai Equus by Rhys Millen Racing

Rhys Millen Racing (RMR) takes the Equus in a totally different direction, adding 30 horsepower with an RMR Signature Edition air intake and stainless exhaust (415 horses total). The RMR Signature Equus will also feature a huge 14-inch brake kit.
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Genesis Coupe by ARK Performance

ARK Performance will be bringing its Track Time Attack Genesis Coupe 3.8L show car to SEMA 2010, showcasing ARK's line of go-faster parts.
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Genesis Coupe by ARK Performance

The ARK Coupe gets the full gamut of engine, interior, exterior, brake, wheel, and suspension modifications with a target output of 450-horsepower from the DOHC 3.8-liter V6 engine.
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Genesis Coupe by ARK Performance

"The performance parts from ARK will allow enthusiasts to further personalize our latest 3.8 R-Spec Genesis Coupe model," said Michael Deitz, Manager of Product Planning, Hyundai Motor America. "The modifications made by ARK are what SEMA is all about and why we offer the R-Spec model as the ultimate upgradeable, affordable, rear-wheel drive performance platform."
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Genesis Coupe by Gogogear Racing

Gogogear Racing is bringing an actual Genesis Coupe race car to the SEMA Show, having plans to run this vehicle in the U.S. Touring Car Championships in 2011.
Gogogear claims this Coupe will pull 1.4 lateral Gs when pushed hard through a corner.
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Hyundai Sonata 2.0T by RIDES and 0-60 magazines

RIDES and 0-60 magazines take ambition to a new level, namedropping Ferrari, Mercedes, and Porsche as inspirations for this Sonata 2.0T. We'll see how close it gets to those high watermarks when its Sonata debuts at the 2010 SEMA Show.

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