Hyundai brought the world's fastest hybrid, two sports customs and a rock crawler to SEMA, but they all live in the shadow of a 1,000-plus horsepower Santa Fe with room for the whole family.
For the 2016 SEMA Show, Hyundai partnered with ARK Performance to build the ARK Road Racer Elantra Concept.
The automaker and customizer have partnered before. This isn't their first SEMA Show together.
The Elantra's transformation starts under the hood where an ARK custom turbo kit force feeds its engine. Excess boost is vented to the atmosphere via a Turbosmart blow-off valve and wastegate that pass through the hood.
The sedan receives an ARK Solus wide body kit and a full vinyl wrap.
The cabin is upgraded with custom diamond stitching and a flat-bottomed sport steering wheel.
Forged wheels shod with Nitto NT05s fill the widened wells and a DT-P coil-over system keeps the rolling stock planted and the body low.
Finishing the powertrain is a GRiP exhaust system, also manufactured and provided by ARK Performance.
In addition to the coilovers, the handling is augmented with strut and anti-roll bars and an ARK big brake kit up front.
Nope, Hyundai's not going to build you one.
However, the automaker will be building plenty examples of the new Elantra Sport, which also made its debut at the SEMA Show this year.
The automaker's Veloster doesn't get left out of the SEMA Show fun. The awkward little hatchback gets the custom touch by Gurnade, Inc.
That's no wrap. The Veloster's Lightner Motorsports wide body kit has been coated with PPG Refinish Magic Magenta paint.
Rotiform 19-inch OZT forged wheels feature three-piece construction and have been shod with Toyo competition-spec tires.
The Veloster's engine gets a turbo upgrade adding 845 Motorsports piping to the mix and giving the ECU a more agressive retune.
When making a car faster, it's always a good idea to help it to stop faster when needed. To that end, Gurnade has fitted with Veloster with a NEO Motorsports six-piston big brake kit.
NEO Motorsports also provides the coilover suspension the hatch rides upon.
Hyundai's friends at ARK Performance make a return appearance providing the carbon fiber wing spoiler that finishes the roofline.
You can't tell by looking, but the hood and hatch have been replaced by painted Seibon carbon fiber pieces.
The ARK Performance cat-back exhaust fits nicely into the center cutout in the body kit.
Inside, passengers are held in place by Cobra Nogaro racing seats and Takata racing harnesses.
Balancing out the performance mods are quality of life upgrades including a high power audio system.
Rockstar Performance Garage brought a nitrous-powered Santa Fe to Hyundai's booth.
The stock 3.3-liter V6 engine features an upgraded Mishimoto cooling system and an AEM cold air intake and a nitrous-oxide injection system.
The power upgrades are matched with even more impressive suspension upgrades that boost the off-road capabilities.
17-inch KMC XD 301 wheels are awkwardly named, but feature bead-locks that keep the Mickey Thompson Baja Claw 35-inch off-road tires in place even at extremely low tire pressures.
The Santa Fe features 2.0 King coil-overs up front and 2.5 Kings out back. The tie-rods and control arms are custom units for off-road use and the suspension geometry has been tweaked to clear the oversized wheels.
SEMA veteran Bisimoto partners with Hyundai once again with a totally different take on the Santa Fe.
The so-called "Santa Fast" features a flex-fuel powered, turbocharged version of Hyundai's 3.8-liter Lambda V6 engine.
Bisimoto's creation puts 1,040 horsepower through a rear-wheel drive powertrain when making 39 psi of boost at full-bore.
The cabin features a 4-point roll cage custom-built for this Santa Fe.
A set of four Momo bucket seats with racing harnesses hold all passengers fast.
The V6 engine features a laundry list of upgrades that help it to make and cope with massive amounts of power.
Yes, a Santa Fe outfitted with racing livery is slightly ridiculous.
The 19-inch Fifteen52 wheels' thick spokes hide Buddy Club 4-piston brakes with custom brackets.
The SUV's rear-wheel drive conversion includes a swap to a 6-speed Genesis R-Spec transmission with upgraded clutch and flywheel, a rear differential borrowed from the Equus and a totally custom rear sub-frame built by Rothfab.
Hyundai also showcased the Ioniq that set the land speed record for a hybrid production-based vehicle with a 157.825 mph run at Utah's Bonneville Salt Flats.
It's still got the salt and dirt stuck to its rear haunches and skinny rear tires.