The 2017 Honda Ridgeline's styling is markedly more conservative than its predecessor, a reality that makes accessorizing it seemingly more attractive.
This example has been tubed top and bottom, with a new roof rack and die-cast running boards.
18-inch all-terrain Yokohama Geolandar tires are fitted to machine-surfaced and gloss-painted Black Glint alloy wheels.
The Ridgeline may have its own lockable, watertight in-bed storage, but tonneau covers are always a popular pickup accessory.
With aggressive daytime running lamps and fog lamps, the front end of the Ridgeline didn't need much butching up.
The second-generation Ridgeline holds on to its trick dual-hinged tailgate that flops down like a traditional pickup or swings off to one side.
Yep, these are Honda Genuine Accessory running boards.
A display of Honda Ridgeline accessories at the Chicago Auto Show.
An accessory skid plate adds underbelly protection.
Black fender flares simultaneously add sheetmetal protection and a little attitude.
Honda's first-generation Ridgeline was something of a slow-burn model. It stuck around for nearly a decade, largely unchanged, selling in small numbers. Will the new one receive more regular updates and be a better seller?