Honda's booth at the SEMA Show is usually packed to the gills with compact coupes, but 2015 is the year for the automaker's crossovers, SUVs and trucks to shine.
This customizations to this 2016 Honda HR-V make it nearly unrecognizable. The razzle-dazzle pink paint by Axalta renders it inescapable.
The Version 2 LED headlamp clusters by LightWurkz feature matching pink accent rings.
The bespoke widebody kit was built by Signal Kustom and replaces the front bumper and all four fender flares.
The interior is completely reupholstered and now features "CT" pattern inserts by Custom Vertue Concept in matching pink and blue.
The Tjin Edition HR-V rides on an AirLift suspension that allows it ground clearance when in motion and to sit down low when parked.
20-inch Rotiform CBU wheels feature gold faces, red center caps, and pink spiked lug covers. Love it or hate it, everyone's eyes were on this HR-V.
Nearby was another HR-V that was milder in appearance, but just featured even more insane performance.
Buddy Club wheels shod with Toyo Proxes tires are the first indication that performance is this crossover's primary action item. Buddy Club also provides the coilover suspension.
The grille has been removed, exposing the massive intercooler that manages the temperature of the Turbonetics turbocharger's intake.
The HR-V's horsepower goal was 230 ponies, which is fairly mild for Bisimoto Engineering, which had a 700-plus horsepower Hyundai Tucson on display in the next booth over.
In the middle ground between Bisi's function and Tjin's form is the MAD Industries HR-V. The custom is finished in a matte white foil wrap with jet black details.
The body kit has largely been left stock, but lowered on a Eibach sport suspension over Rotiform 20-inch BLQ 3-piece forged wheels.
A laundry list of Rockford Fosgate audio upgrades, a Roadwire leather interior upgrade and modest performance upgrades round out MAD Industries' mods.
SEMA 2015 is also our first peek at the upcoming Honda Ridgeline pickup truck through the veil of this Baja race version.
The new model ditches its trademark flying buttress design (and Pizza Hut logo-like profile) for a more traditional, upright cab-to-bed transition.
The racer Ridgeline will be accompanied at events by this 2016 Honda Pilot Baja chase vehicle.
The Pilot is basically stock; its 280 horsepower V-6 and 9-speed transmission are untouched.
Auxiliary lighting, race communications radios and Vendetta Motorsports tube bumpers at front and rear elevate the Pilot from grocery getter to chase vehicle.
18-inch KMC wheels and General Tire Grabber A/T rubber grip the ground when the asphalt ends.
A Honda Pioneer 1000 accompanies the Pilot chase and Ridgeline race trucks. The ATV has been outfitted to match the Pilot with KMC wheels, General Tire Grabbers, and a Fox coilover suspension.
At the other end of the motorsports spectrum is the 2015 Graham Rahal Dahalla Honda IndyCar.
The open-wheel racer is powered by a high-strung 2.2-liter twin-turb0 V-6 engine mated to a six-speed sequential transmission. It's new aero kit is composed of over 100 pieces.