Harley-Davidson's Project LiveWire electric motorcycle (pictures)

The New York City launch took place in the company's massive dealership, where the LiveWire took its place alongside all the other current H-D models.

Harley's CMO, Hark-Hans Richer, introduced the bike.

The LiveWire was lit up in purple and blue for the occasion.

And literally set up on a pedestal.

The headlight is situated in a vertical arrangement, but housed in a traditionally shaped enclosure.

The motor is situated in the bottom, a transverse-mount, so that the driveshaft points to the rear tire.

The LCD display is not only full-color, but is a touchscreen. And yes, it works with gloves on.

There's a brake lever on the right, but no shift lever on the left. No need, with only one gear.

Mirrors are positioned below the grips, and are made rather useless unless you happen to have transparent arms.

A rear shock in a traditional mounting position -- traditional for a sportbike, that is.

The skinny tank naturally holds no fuel, nor airbox for that matter.

There's plenty of branding to be found here.

We encourage you to try and count all the bar-and-shield logos on Project LiveWire.

Seriously, Harley-Davidson has scattered its logo everywhere on this bike.

Once more, on top of the tank.