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Chevrolet's Silverado High Desert SEMA concept keeps it simple

Featuring a few little additions to an existing product line, this is by far Chevrolet's tamest concept at the SEMA aftermarket trade show.

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Andrew Krok
Chevrolet Silverado High Desert SEMA
1 of 6 Chevrolet

The High Desert trim adds capability and luxury in equal doses.

Chevrolet Silverado High Desert SEMA
2 of 6 Chevrolet

The High Desert was actually the first trim to offer magnetorheological suspension on the Silverado.

Chevrolet Silverado High Desert SEMA
3 of 6 Chevrolet

The SEMA-specific High Desert truck adds a performance exhaust that adds 7 horsepower, bigger brakes, all-weather floor liners and an illuminated bowtie grille emblem. Twenty-two-inch wheels with a bronze finish round out the upgrade list.

Chevrolet Silverado High Desert SEMA
4 of 6 Andrew Krok/Roadshow

It's not a heavy-duty pickup, but it has a heavy-duty presence for sure.

Chevrolet Silverado High Desert SEMA
5 of 6 Andrew Krok/Roadshow

The idea for the light-up Chevrolet bowtie was totally jacked from Mercedes-Benz.

Chevrolet Silverado High Desert SEMA
6 of 6 Andrew Krok/Roadshow

These bronze wheels are rather impressive in person. It should be a factory option.

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