Chevrolet's Colorado Hurley SEMA concept is a rolling PacSun for beach bums

This one's for the beach bums.

The Colorado Z71 Hurley concept truck features a surfboard rack and loads of storage.

The interior features a set of water-resistant seats, thanks to a material similar to the neoprene used in wetsuits.

The Colorado's presence really isn't changed all that much with the addition of the roof rack.

That silly illuminated bowtie is here once again.

Off-road tires are a must for any truck-based concept.

Want to shove a bunch of stuff in the bed? Too bad. Thule racks eat up all the space.

You're set for surfboard storage, though.

There's also a snorkel, in case you miss the tide and end up submerged.

A snorkel makes any car 10 times cooler than before, at least.