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Chevrolet's Colorado Hurley SEMA concept is a rolling PacSun for beach bums

Not into surfing? The Chevrolet Colorado Z71 Hurley Concept will try to change your mind with a surf-shop aesthetic.

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Andrew Krok
Chevrolet Colorado Z71 Hurley Concept
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This one's for the beach bums.

Chevrolet Colorado Z71 Hurley Concept
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The Colorado Z71 Hurley concept truck features a surfboard rack and loads of storage.

Chevrolet Colorado Z71 Hurley Concept
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The interior features a set of water-resistant seats, thanks to a material similar to the neoprene used in wetsuits.

Chevrolet Colorado Z71 Hurley Concept
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The Colorado's presence really isn't changed all that much with the addition of the roof rack.

Chevrolet Colorado Z71 Hurley Concept
5 of 10 Andrew Krok/Roadshow

That silly illuminated bowtie is here once again.

Chevrolet Colorado Z71 Hurley Concept
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Off-road tires are a must for any truck-based concept.

Chevrolet Colorado Z71 Hurley Concept
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Want to shove a bunch of stuff in the bed? Too bad. Thule racks eat up all the space.

Chevrolet Colorado Z71 Hurley Concept
8 of 10 Andrew Krok/Roadshow

You're set for surfboard storage, though.

Chevrolet Colorado Z71 Hurley Concept
9 of 10 Andrew Krok/Roadshow

There's also a snorkel, in case you miss the tide and end up submerged.

Chevrolet Colorado Z71 Hurley Concept
10 of 10 Andrew Krok/Roadshow

A snorkel makes any car 10 times cooler than before, at least.

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