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Cao Fei's new BMW Art Car dips its toes into augmented reality

The first Art Car by a Chinese artist takes its work beyond the car itself.

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andrewkrok.jpg
Andrew Krok
BMW Art Car #18 by Cao Fei
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This is the first BMW Art Car by a Chinese artist.

BMW Art Car #18 by Cao Fei
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At 39, Cao Fei is also the youngest artist to create a BMW Art Car to date.

BMW Art Car #18 by Cao Fei
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The car itself is a M6 GT3 racecar dressed in nothing but its naked carbon fiber.

BMW Art Car #18 by Cao Fei
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Using an augmented reality app, spectators can see the car surrounded by streaks of light (like the ones you see here).

BMW Art Car #18 by Cao Fei
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Completing the art installation is a video that involves a "time-traveling spiritual practitioner."

BMW Art Car #18 by Cao Fei
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The video relates to an old Asian practice that involves blessing new items (like this racecar) with good luck.

BMW Art Car #18 by Cao Fei
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It's also the first BMW Art Car to involve a digital component.

BMW Art Car #18 by Cao Fei
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It's all pretty awesome, although without the app, it's just a carbon-fiber racecar, which is also pretty neat.

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