/> ED I T O R S C H O I C E IN N O V A T IO N A W A R D
X

Bugatti's secret Chiron configurator is what dreams are made of

I was let loose in the customer configurator to design my ideal Chiron Pur Sport.

golson-hs
Daniel Golson
bugatti-chiron-pur-sport-customer-configurator-3
1 of 10 Bugatti

Bugatti let me loose in its secret customer-only configurator for an hour, and this Chiron Pur Sport is what I came up with.

bugatti-chiron-pur-sport-customer-configurator-2
2 of 10 Bugatti

I went for something super extroverted and luxurious as a contrast to the Pur Sport's track-ready ethos.

bugatti-chiron-pur-sport-customer-configurator-1
3 of 10 Bugatti

The traditional two-tone split in Copper and Twilight Violet is offset by tons of chrome trim.

bugatti-chiron-pur-sport-customer-configurator-5
4 of 10 Bugatti

Obviously I had to match the aero wheels to the paint colors.

bugatti-chiron-pur-sport-customer-configurator-6
5 of 10 Bugatti

Polished engine covers are one of Bugatti's rarest options.

bugatti-chiron-pur-sport-customer-configurator-4
6 of 10 Bugatti

The interior ties in well with the outside, especially when viewed through the Sky View roof panels.

bugatti-chiron-pur-sport-customer-configurator-7
7 of 10 Bugatti

Everything is covered in bright purple and pure white leather.

bugatti-chiron-pur-sport-customer-configurator-8
8 of 10 Bugatti

Nearly all of the stitching is copper, with other anodized copper accents throughout.

bugatti-chiron-pur-sport-customer-configurator-10
9 of 10 Bugatti

I went with a bright aluminum finish for all the interior trim.

bugatti-chiron-pur-sport-customer-configurator-9
10 of 10 Bugatti

The dancing elephant logo is one of Rembrandt Bugatti's most famous works.

More Galleries

iPhone 13 Pro, 13 Pro Max camera testing: Photos from Apple's highest end 2021 phones

More Galleries

iPhone 13 Pro, 13 Pro Max camera testing: Photos from Apple's highest end 2021 phones

66 Photos
The best Nintendo Switch games to play in 2021

More Galleries

The best Nintendo Switch games to play in 2021

39 Photos
The 2022 Mercedes-AMG SL Roadster is a fundamental shift

More Galleries

The 2022 Mercedes-AMG SL Roadster is a fundamental shift

25 Photos
Movies coming in 2021 and 2022 from Netflix, Marvel, HBO and more

More Galleries

Movies coming in 2021 and 2022 from Netflix, Marvel, HBO and more

65 Photos
2022 Ford Expedition: More than meets the eye

More Galleries

2022 Ford Expedition: More than meets the eye

54 Photos
Best dating apps of 2021

More Galleries

Best dating apps of 2021

13 Photos
Apple's iPhone 13, new iPad Mini and more: Everything we saw at Apple's Sept. event

More Galleries

Apple's iPhone 13, new iPad Mini and more: Everything we saw at Apple's Sept. event

104 Photos