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BMW lets NYC style legends Kith loose on the 2021 M4 Competition

It's not subtle, but neither is the M4 in standard form.

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Kyle Hyatt
Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new).
Kyle Hyatt
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BMW is partnering with NYC fashion brand Kith on a line of clothing and a run of 150 M4 Competition cars.

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The cars are mechanically identical to the standard M4 Competition.

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But the Bavarians allowed Kith boss Ronnie Feig to run wild inside and out.

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The interior features seats slathered in leather highlights in BMW's motorsports colors.

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It also receives special M Kith badging.

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Many surfaces have been debossed with a repeating Kith logo.

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There is no mistaking the Kith limited edition for a standard M4.

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The series is limited to 150 cars worldwide.

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It can only be preordered through BMW's website starting Friday.

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Buyers can expect to pay $110,245 including destination.

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