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BMW i Vision Dee Concept Car Mixes Digital, Physical Expression

BMW CES 2023 concept wows with a vivid color-changing exterior and a mixed-reality head-up display that takes over the entire windshield.

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Antuan Goodwin
BMW i Vision Dee concept
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BMW's i Vision Dee is a sassy concept car that wants to be your friend.

BMW i Vision Dee concept
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The automaker envisions the Dee being powered by an advanced AI that learns and grows as a companion for the driver with human-like conversational skills.

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The concept is an electric compact sedan built completely of sustainable, reclaimable materials.

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The design features simplified interpretations of classic BMW design hallmarks.

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The minimalist design leaves visual space for the digital elements of the concept to shine.

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The headlamps and tail lamps silhouettes, for example, are digital E Ink displays that can be animated to showcase the Dee's personality.

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Inside, the cabin is similarly minimalist. There's no dashboard display, no instrument cluster and very few buttons.

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The only display is a full-width augmented reality head-up display that stretches pillar-to-pillar across the windshield.

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A Mixed Reality Slider on the dashboard allows the driver to select between five levels of immersion, going from only the information needed for driving to a full augmented reality display with a swipe.

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At the highest levels, the view out the window is totally replaced with a virtual world. Obviously, this would require autonomous driving technology to function safely or for the vehicle to be parked.

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Check out our first look at the BMW i Vision Dee concept for more details and to learn about its amazing color-changing E Ink skin.

BMW i Vision Dee concept
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BMW i Vision Dee concept
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