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Audi Q4 E-Tron has neat new cup holders and AR on the windshield

Big or small, innovations are all over the place inside Audi's upcoming Q4 E-Tron electric SUV.

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Andrew Krok

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Audi Q4 E-Tron AR HUD
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Mercedes-Benz figured out how to overlay turn-by-turn directions onto a dash-screen camera feed, but Audi's taken it one step further and put that same kind of information on the windshield itself.

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The HUD is split into two sections.    

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The primary head-up display area covers the usual stuff like vehicle speed, as well as speed limit and driver-assist information, at a perceived distance to the driver of about 10 feet.     

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The AR segment can show turning arrows, navigation destinations and a green line to denote the position of the vehicle ahead, and all that stuff is displayed at a perceived distance of about 33 feet, so that the driver can clearly differentiate between the two kinds of information being sent their way. 

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It's quite the complicated dance to get this all to work.     

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A picture generation unit tucked into the dashboard uses a bright LCD screen that projects onto two different mirrors, which bounce off a concave mirror to display on two separate areas of the windshield -- the "near" and "far" portions mentioned earlier.     

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The Q4 E-Tron's touchscreen is the biggest the company has made thus far, measuring some 11.6 inches on the diagonal (in its optional form; the standard size is 10.1 inches).    

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The steering wheel ditches physical switchgear in favor of touchpads on the left and right sides.     

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But some actual switches do remain, many of which are relegated to the climate control functions just above the gear selector.     

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Keep scrolling or clicking to check out more pictures of the Audi Q4 E-Tron's cool new interior.

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