At a preview event before the Los Angeles Auto Show, Audi unveiled its new concept in the Hollywood Hills.

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The concept, appropriately named Prologue, shows off an entirely new design direction for Audi.

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The Prologue concept also served to debut Marc Lichte, Audi's new Head of Design who is leading this new design effort.

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The Prologue showcases a new look for Audi's larger cars, which include the A6, A7 and A8.

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The grille makes up one of the most notable changes. Although likely exaggerated for this concept car, it shows a larger, vertical design.

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This concept shows off a pillarless side graphic for the cabin, but that element may not survive into production, as it could compromise rollover safety.

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The Prologue shows off prominent rear fenders, similar to what Audi showed off with its Quattro Sport concept at the 2013 Frankfurt auto show.

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Audi specifies a 4-liter turbocharged engine for the Prologue, making 605 horsepower. All four wheels get power through the Quattro all-wheel-drive system, and the car uses all-wheel steering.

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Audi has been developing LED headlight technology, with active arrays that turn into corners.

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The fuel filler hatch is hidden on the rear pillar.

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The back glass and trunk design look the most controversial. Audi's Lichte points out that it is a functional design, allowing easy access to the trunk.

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For this concept, Audi uses four bucket seats, limiting the passenger capacity but increasing comfort for all occupants.

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The interior design is even more interesting than the exterior. As in the new TT, Audi does away with a central LCD, instead placing screens strategically around the dashboard. The driver gets a robust 3D instrument cluster showing speed, tachometer, navigation and other infotainment features.

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An innovative touchscreen sits in front of the shifter, allowing the driver to choose infotainment features.

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Many of these interior elements could find their way into production Audi models.

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The front passenger gets a dedicated display, which could be used for entertainment or helping the driver set destinations.

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