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Audi E-Tron camo is designed to attract attention, not hide

Audi kicks off testing its E-Tron prototype by bringing conspicuously camoed prototypes to the Geneva Motor Show.

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Antuan Goodwin

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Usually camo is designed to hide aspects of a new car's design.

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That isn't the case with the e-tron.

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Audi's first entry into the electric SUV game is going to have stiff competition from Jaguar and Tesla.

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Audi is still using QR codes like they're a thing.

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The e-tron looks great, much more traditional looking than the I-Pace or the Model X.

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The e-tron will pack three electric motors good for over 400 horsepower.

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Audi predicts just over 300 miles per charge with a fast recharge time of just 30 minutes.

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Audi will run a fleet of 250 e-tron prototypes which will log around 5 million kilometers of test miles.

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Audi is expected to reveal the production car later this year in Brussels.

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2019 model year deliveries to customers are expected to begin at the end of 2018.

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Audi e-tron prototype
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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype offers a preview of the first purely electrically powered model from the brand. The SUV combines a roomy interior with a range capable of covering long distances.

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The expressive sills with orange inserts show the location of the battery and therefore the energy center of the car.

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

Audi e-tron prototype
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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype offers a preview of the first purely electrically powered model from the brand. The production version of the SUV launches on the European market at the end of 2018.

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The Audi e-tron prototype in Geneva

Audi e-tron prototype
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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype in Geneva

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The distorted e-tron lettering stretches across the entire flank, as if it was charged with electricity.

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The Audi e-tron prototype in Geneva

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Mimicking the high-voltage grid, orange elements illustrate the fact that the Audi e-tron prototype is fully electric – the lower part of the car, for example, is encircled with alternating orange and black segments.

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The Audi e-tron prototype in Geneva

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The Audi e-tron prototype illustrates electrification with a specially developed design film. The "e" at the bonnet is literally electrifying

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The Audi e-tron prototype in Geneva

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