Audi wired up 30 millennials to see how they react to different stimuli to enhance future self-driving cars.

Caption by / Photo by Audi

A basic cabin is surrounded by windows featuring integrated displays, as well as a larger, room-sized array of screens that simulate driving in a self-driving commute.

Caption by / Photo by Audi

Participants were wired with EEG caps and GSR sensors to measure their responses.

Caption by / Photo by Audi

Scientists varied including background noise levels, light, and so on to gauge subjects' reactions.

Caption by / Photo by Audi

Audi believes massive levels of in-car advertising are a given in our self-driving future, and it views its cars as a membrane to filter out things occupants don't care about.

Caption by / Photo by Audi

This isn't creepy at all.

Nope.

(Apparently special liquids are used to enhance the brainwave-measuring EEG cap's connectivity).

Caption by / Photo by Audi

GSR finger sensors are applied.

Caption by / Photo by Audi

Test subjects were tasked with simple brain tests that included answering questions, memorization drills and so on.

Caption by / Photo by Audi

It's easy to imagine that this will look absurd when self-driving cars become commonplace years from now.

Caption by / Photo by Audi

Audi worked with the Fraunhofer Institute in Stuttgart on this research.

Caption by / Photo by Audi

Continue clicking or swiping through for more images of Audi's 25th Hour project.

Caption by / Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

At the laboratory experiment at the Fraunhofer Institute in Stuttgart the galvanic skin response was measured (GSR).

Caption by / Photo by Audi

Fraunhofer Institute experts on human-machine interaction measure brain activity (EEG)

Caption by / Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi

/ Photo by Audi
Up Next
Under the skin of Audi's all-electr...
45