Audi wired up 30 millennials to see how they react to different stimuli to enhance future self-driving cars.

Published:Caption:Photo:AudiRead the article
1
of 28

A basic cabin is surrounded by windows featuring integrated displays, as well as a larger, room-sized array of screens that simulate driving in a self-driving commute.

Published:Caption:Photo:AudiRead the article
2
of 28

Participants were wired with EEG caps and GSR sensors to measure their responses.

Published:Caption:Photo:AudiRead the article
3
of 28

Scientists varied including background noise levels, light, and so on to gauge subjects' reactions.

Published:Caption:Photo:AudiRead the article
4
of 28

Audi believes massive levels of in-car advertising are a given in our self-driving future, and it views its cars as a membrane to filter out things occupants don't care about.

Published:Caption:Photo:AudiRead the article
5
of 28

This isn't creepy at all.

Nope.

(Apparently special liquids are used to enhance the brainwave-measuring EEG cap's connectivity).

Published:Caption:Photo:AudiRead the article
6
of 28

GSR finger sensors are applied.

Published:Caption:Photo:AudiRead the article
7
of 28

Test subjects were tasked with simple brain tests that included answering questions, memorization drills and so on.

Published:Caption:Photo:AudiRead the article
8
of 28

It's easy to imagine that this will look absurd when self-driving cars become commonplace years from now.

Published:Caption:Photo:AudiRead the article
9
of 28

Audi worked with the Fraunhofer Institute in Stuttgart on this research.

Published:Caption:Photo:AudiRead the article
10
of 28

Continue clicking or swiping through for more images of Audi's 25th Hour project.

Published:Caption:Photo:AudiRead the article
11
of 28

Published:Photo:AudiRead the article
12
of 28

Published:Photo:AudiRead the article
13
of 28

Published:Photo:AudiRead the article
14
of 28

Published:Photo:AudiRead the article
15
of 28

Published:Photo:AudiRead the article
16
of 28

Published:Photo:AudiRead the article
17
of 28

Published:Photo:AudiRead the article
18
of 28

Published:Photo:AudiRead the article
19
of 28

At the laboratory experiment at the Fraunhofer Institute in Stuttgart the galvanic skin response was measured (GSR).

Published:Caption:Photo:AudiRead the article
20
of 28

Fraunhofer Institute experts on human-machine interaction measure brain activity (EEG)

Published:Caption:Photo:AudiRead the article
21
of 28

Published:Photo:AudiRead the article
22
of 28

Published:Photo:AudiRead the article
23
of 28

Published:Photo:AudiRead the article
24
of 28

Published:Photo:AudiRead the article
25
of 28

Published:Photo:AudiRead the article
26
of 28

Published:Photo:AudiRead the article
27
of 28

Published:Photo:AudiRead the article
28
of 28
Up Next

The Audi R8 V10 Plus Competition has more downforce, less weight