VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Volkswagen gives a general shout out to Web celebs while Jimmy Cliff sings in this commercial reminiscent of the classic "I'd like to buy the world a Coke" commercial. It looks like an attempt to go viral, and does not bother to show any actual cars.
Updated: / Caption: / Photo: Volkswagen
1
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Volkswagen's commercial for its new Beetle uses the always-popular-among-frat-boys device of a white guy talking with a Jamaican accent, which seems like a riff on Jimmy Cliff in the Sunny Side commercial.
Updated: / Caption: / Photo: Volkswagen
2
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Volkswagen's Jetta commercial demonstrates how easy it is to lock the car's doors while holding a handsome bulldog, but leaves us wondering why the dog needs to go to the vet.
Updated: / Caption: / Photo: Volkswagen
3
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Hyundai's ad for the Sonata is simple, to the point, and mildy humorous in its justification for the extra power provided by the turbocharged trim level.
Updated: / Caption: / Photo: Hyundai
4
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

However, the automaker's frenetic and slightly annoying second ad promoting the high-powered Genesis 5.0 R-Spec seems to miss the mark.
Updated: / Caption: / Photo: Hyundai
5
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Shifting gears to promote the new Hyundai Santa Fe, Hyundai sells us on the idea that parents can be cool in a charming ad called "Don't Tell."

Updated: / Caption: / Photo: Hyundai
6
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

When a young boy loses his football to a bully, he and his mom's Hyundai Santa Fe round up a crew to get it back. "Team" is one of the best and funniest ads in this bunch.

Updated: / Caption: / Photo: Hyundai
7
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

A flustered father attempts to explain where babies come from in this odd ad for Kia's UVO voice-command system.

Updated: / Caption: / Photo: Kia
8
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Kia's Forte commercial departs significantly from its "Space Babies" ad, but each reflects the expected demographic for the car in question. For the Forte, Kia has Alyssa Campanella appearing as a replicant, apparently a combat model.

Updated: / Caption: / Photo: Wayne Cunningham/CNET
9
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

We're not sure of what to make of this ad for the new Mercedes-Benz CLA. On the one hand: it's a bit tacky. On the other hand: Kate Upton.

Updated: / Caption: / Photo: Mercedes-Benz
10
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Mercedes-Benz's next ad is a massive improvement. In this over-the-top commercial, a young man debates signing over his soul for the new CLA and the unbelievable lifestyle that comes with it.

Updated: / Caption: / Photo: Mercedes-Benz
11
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Over the background music of Skee-Lo, a purple-clad genie grants wishes as she walks down the street, eventually getting into a Rav4 with the Easter Bunny. This short sets up the next one in the series.
Updated: / Caption: / Photo: Toyota
12
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Again our purple-clad genie shows up, granting a Rav4-owning family's wishes. Well, all except for dear old Dad.
Updated: / Caption: / Photo: Toyota
13
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

In one of Audi's "Bravery" series of ads, boy drives Audi to prom alone, boy steals girl, boy gets punched in the face, boy and girl drive away.
Updated: / Caption: / Photo: Audi
14
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Fiat exploits the discomfort of a family when confronted with the Italian in-laws, in this clever commercial for the 500L.
Updated: / Caption: / Photo: Fiat
15
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Another 500L commercial, this one shows some beautiful, apparently Italian, country roads, and manages a comic twist ending. The 1950s style gives it appropriate flair.
Updated: / Caption: / Photo: Fiat
16
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Using the same 1950s style as the previous, this one demonstrates the roomy nature of the 500L by having two bridesmaids dress in the backseat.
Updated: / Caption: / Photo: Fiat
17
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

This commercial, featuring a bikini-stealing scorpion, plays off the theme set by last year's Fiat Super Bowl commercial, in which the Abarth was equated to a sexy Italian woman.
Updated: / Caption: / Photo: Fiat
18
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

The finale in Fiat's amusing series of commercials shows the 500e electric vehicle, a surprising car for the company to be touting during the Super Bowl, in a performance test gone awry.
Updated: / Caption: / Photo: Fiat
19
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Subaru has released a series of teasers leading up to its Super Bowl ad campaign. The ads will revolve around a Subaru dealership that sells cars to dogs.

Updated: / Caption: / Photo: Subaru
20
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Is Subaru calling its drivers dogs? Is it bragging about brand loyalty? Is talk about financing going to get anyone excited about buying a Forester?

Updated: / Caption: / Photo: Subaru
21
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Dogs aren't your thing? Apparently, Subaru also sells to cats. This ad campaign makes no sense to me. How does the cat reach the pedals?!?

Updated: / Caption: / Photo: Subaru
22
of 23

VW -- 'Sunny Side'

VW -- 'Get Happy'

VW -- 'Bad Dog, Good Volkswagen'

Hyundai -- 'Stuck'

Hyundai -- 'Excited'

Hyundai -- 'Don't Tell'

Hyundai - -'Team'

Kia -- 'Space Babies'

Kia -- 'Hotbots'

Mercedes-Benz -- 'Kate Upton washes the CLA'

Mercedes-Benz -- 'Soul'

Toyota -- 'I Wish'

Toyota -- 'Wish Granted'

Audi -- 'Prom'

Fiat -- 'Sisters'

Fiat -- 'Date'

Fiat -- 'Wedding'

Fiat -- 'Topless'

Fiat -- 500e

Subaru -- 'Tailgate'

Subaru -- 'Let's Talk Financing'

Subaru -- 'On the Lot'

Subaru -- 'Lint Roller'

Subaru's teasers use a sort of mockumentary style that is supposed to be humorous, but is ultimately rather tedious and boring. Hopefully, the full ads will be more interesting on Sunday.

Updated: / Caption: / Photo: Subaru
23
of 23
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