Volkswagen gives a general shout out to Web celebs while Jimmy Cliff sings in this commercial reminiscent of the classic "I'd like to buy the world a Coke" commercial. It looks like an attempt to go viral, and does not bother to show any actual cars.
2 of 23 Volkswagen
VW -- 'Get Happy'
Volkswagen's commercial for its new Beetle uses the always-popular-among-frat-boys device of a white guy talking with a Jamaican accent, which seems like a riff on Jimmy Cliff in the Sunny Side commercial.
3 of 23 Volkswagen
VW -- 'Bad Dog, Good Volkswagen'
Volkswagen's Jetta commercial demonstrates how easy it is to lock the car's doors while holding a handsome bulldog, but leaves us wondering why the dog needs to go to the vet.
4 of 23 Hyundai
Hyundai -- 'Stuck'
Hyundai's ad for the Sonata is simple, to the point, and mildy humorous in its justification for the extra power provided by the turbocharged trim level.
5 of 23 Hyundai
Hyundai -- 'Excited'
However, the automaker's frenetic and slightly annoying second ad promoting the high-powered Genesis 5.0 R-Spec seems to miss the mark.
6 of 23 Hyundai
Hyundai -- 'Don't Tell'
Shifting gears to promote the new Hyundai Santa Fe, Hyundai sells us on the idea that parents can be cool in a charming ad called "Don't Tell."
7 of 23 Hyundai
Hyundai - -'Team'
When a young boy loses his football to a bully, he and his mom's Hyundai Santa Fe round up a crew to get it back. "Team" is one of the best and funniest ads in this bunch.
8 of 23 Kia
Kia -- 'Space Babies'
A flustered father attempts to explain where babies come from in this odd ad for Kia's UVO voice-command system.
9 of 23 Wayne Cunningham/CNET
Kia -- 'Hotbots'
Kia's Forte commercial departs significantly from its "Space Babies" ad, but each reflects the expected demographic for the car in question. For the Forte, Kia has Alyssa Campanella appearing as a replicant, apparently a combat model.
10 of 23 Mercedes-Benz
Mercedes-Benz -- 'Kate Upton washes the CLA'
We're not sure of what to make of this ad for the new Mercedes-Benz CLA. On the one hand: it's a bit tacky. On the other hand: Kate Upton.
11 of 23 Mercedes-Benz
Mercedes-Benz -- 'Soul'
Mercedes-Benz's next ad is a massive improvement. In this over-the-top commercial, a young man debates signing over his soul for the new CLA and the unbelievable lifestyle that comes with it.
12 of 23 Toyota
Toyota -- 'I Wish'
Over the background music of Skee-Lo, a purple-clad genie grants wishes as she walks down the street, eventually getting into a Rav4 with the Easter Bunny. This short sets up the next one in the series.
13 of 23 Toyota
Toyota -- 'Wish Granted'
Again our purple-clad genie shows up, granting a Rav4-owning family's wishes. Well, all except for dear old Dad.
14 of 23 Audi
Audi -- 'Prom'
In one of Audi's "Bravery" series of ads, boy drives Audi to prom alone, boy steals girl, boy gets punched in the face, boy and girl drive away.
15 of 23 Fiat
Fiat -- 'Sisters'
Fiat exploits the discomfort of a family when confronted with the Italian in-laws, in this clever commercial for the 500L.
16 of 23 Fiat
Fiat -- 'Date'
Another 500L commercial, this one shows some beautiful, apparently Italian, country roads, and manages a comic twist ending. The 1950s style gives it appropriate flair.
17 of 23 Fiat
Fiat -- 'Wedding'
Using the same 1950s style as the previous, this one demonstrates the roomy nature of the 500L by having two bridesmaids dress in the backseat.
18 of 23 Fiat
Fiat -- 'Topless'
This commercial, featuring a bikini-stealing scorpion, plays off the theme set by last year's Fiat Super Bowl commercial, in which the Abarth was equated to a sexy Italian woman.
19 of 23 Fiat
Fiat -- 500e
The finale in Fiat's amusing series of commercials shows the 500e electric vehicle, a surprising car for the company to be touting during the Super Bowl, in a performance test gone awry.
20 of 23 Subaru
Subaru -- 'Tailgate'
Subaru has released a series of teasers leading up to its Super Bowl ad campaign. The ads will revolve around a Subaru dealership that sells cars to dogs.
21 of 23 Subaru
Subaru -- 'Let's Talk Financing'
Is Subaru calling its drivers dogs? Is it bragging about brand loyalty? Is talk about financing going to get anyone excited about buying a Forester?
22 of 23 Subaru
Subaru -- 'On the Lot'
Dogs aren't your thing? Apparently, Subaru also sells to cats. This ad campaign makes no sense to me. How does the cat reach the pedals?!?
23 of 23 Subaru
Subaru -- 'Lint Roller'
Subaru's teasers use a sort of mockumentary style that is supposed to be humorous, but is ultimately rather tedious and boring. Hopefully, the full ads will be more interesting on Sunday.