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2023 Toyota Crown Debuts Class-Bending Style

Toyota's new hybrid flagship has us scratching out heads as it remixes elements of sedans, SUVs and crossovers.

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Antuan Goodwin

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2023 Toyota Crown Platinum in two-tone red and black paint
1 of 52 Antuan Goodwin/CNET

Meet the new Toyota Crown Platinum, a class-bending hybrid sedan boasting up to 340 turbocharged horsepower.

2023 Toyota Crown Platinum in two-tone red and black paint
2 of 52 Antuan Goodwin/CNET

The Crown's roots trace back to the Toyopet Crown, the first vehicle to be fully designed and mass-produced by Toyota back in 1955.

2023 Toyota Crown Platinum in two-tone red and black paint
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Fifteen generations later, the Crown returns as a dedicated hybrid sedan occupying the flagship position in the automaker's lineup.

2023 Toyota Crown hybrid
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The most striking element of the Crown's design is its tall roofline and proportions. The sedan is around 3.7 inches taller than the Camry.

2023 Toyota Crown hybrid
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Most of the extra verticality comes from the proportions of the elevated seating position and greenhouse. Ground clearance remains fairly close to a normal sedan.

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A dedicated hybrid, the Crown is available with two powertrain options. Platinum models boast a 340 horsepower, 2.4-liter turbocharged Hybrid Max system.

2023 Toyota Crown hybrid
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Limited and XLE models roll out with a naturally aspirated 2.5-liter Toyota Hybrid System with 236 horsepower.

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Either way you go, electronic all-wheel drive is standard thanks to an electric motor on the rear axle.

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The Crown blends the familiar proportions and discrete trunk of a sedan with the tall seating position and easy entry and exit of an SUV.

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Dig deeper into the details in our first look at the 2023 Toyota Crown or keep scrolling for more photos.

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2023 Toyota Crown Platinum in two-tone red and black paint
17 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
18 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
19 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
20 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
21 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
22 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
23 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
24 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
25 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
26 of 52 Antuan Goodwin/CNET
2023 Toyota Crown Platinum in two-tone red and black paint
27 of 52 Antuan Goodwin/CNET
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2023 Toyota Crown hybrid
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